PayIt, a provider of digital customer experience solutions for government agencies, has upgraded the Arkansas Game and Fish Commission’s (AGFC) electronic licensing system (ELS) to include new volunteer and events management capabilities.
This upgrade introduces expanded features and functionality aimed at improving ease-of-use and security, providing AGFC and its customers with a single, robust platform to support conservation efforts. AGFC staff can now manage event coordination, recruitment, and registration directly within the same platform used for licensing and permitting.
The new solution includes customizable event landing pages, intuitive event promotion functionality, modern registration workflows, and built-in CRM analytics. These tools are designed to bridge key activities that support natural resource conservation and enhance public participation. AGFC can efficiently match customers with relevant event and volunteer opportunities based on their interests, skills, and preferences. Furthermore, staff can compare customer event participation with license purchases to gain a better understanding of their audience and optimize recruitment, retention, and reactivation (R3) strategies.
Doug Schoenrock, AGFC Director, commented, “The new upgrades to our licensing system will help people get outside often. The amount of opportunities to get outside in Arkansas can be overwhelming, but thanks to this new event management system, a person can dig into those aspects of the outdoors that speak to them. Hunters, birdwatchers, anglers, and just general nature lovers all have a place in the outdoors, and we have something for each and every one of them. This new system will unlock that door and help them make the first step in their outdoor journey.”
Outdoors enthusiasts utilize the AGFC system for purchasing hunting and fishing licenses and reporting harvests. The platform is accessible online and via a mobile app, allowing customers to use it in the field and on the water for activities such as submitting game checks, even in areas with limited cellular connectivity. Licensing agents and AGFC staff also benefit from a more intuitive system designed to streamline customer service.
Since launching its online licensing system with PayIt Outdoors in 2017, AGFC has served more than 2 million customers and processed over $376 million in revenue.
Chris Willard, General Manager, Outdoors at PayIt, stated, “AGFC’s commitment to engaging customers, whether new to outdoor recreation or seasoned enthusiasts, is one of the many reasons we’re proud to have partnered for years. The addition of volunteer and events management to their ELS represents a monumental step forward for both AGFC and the industry as a whole. Bringing together activities that support conservation in a modern, user-friendly experience ultimately makes outdoor recreation more accessible and advances AGFC’s mission.”
PayIt specializes in digital customer experience solutions with integrated payments for state, local, and provincial governments. The company’s solutions encompass areas such as property tax, courts, utilities, DMV, and outdoors. PayIt aims to provide a single resident profile across agencies and jurisdictions, integrating with back-office and adjacent systems. Serving over 100 million residents in North America, PayIt has been recognized by Fast Company and StateScoop, and has been listed in the GovTech 100 for nine consecutive years.
