Patron Points Inc., a provider of loyalty and scan data solutions for the convenience industry, has announced its commitment to supporting retailers in preparing for the 2026 Altria Group Distribution Company (AGDC) Digital Trade Program (DTP).
Patron Points stated its readiness to support retailer enablement across all Tiers of the program without requiring additional development for the program’s anticipated changes. The 2026 AGDC DTP is positioned as an initiative designed to offer retailers opportunities to maximize profitability, enhance customer engagement strategies, and improve retail digital channels.
Margaret Lind, Senior Business Director at Patron Points, commented on the program: “We are incredibly excited about the advancements AGDC is bringing to their 2026 Trade Program. These changes represent a forward-thinking approach to supporting retailers in a dynamic market. Our team has already started contacting our retail partners to inform them that Patron Points is ready to unlock the full potential of this program. There will be no waiting if you are a retail partner of Patron Points.”
For retailers, reaching Tier 4 in the 2026 AGDC Digital Trade Program is described as a strategic advantage, allowing for maximized benefits and new ways to connect with ATC21+ Customers, potentially leading to increased customer engagement and sales volume. Patron Points aims to facilitate retailers of any size in achieving this status.
Lind further elaborated on the challenges retailers may face: “Many retailers face challenges gaining the full benefits available of AGDC DTP, particularly at the higher tiers. Our unique capabilities, developed through years of experience and a deep understanding of the industry, position us as a leading partner for any retailer aspiring to reach Tier 4. We simplify data reporting, ensure compliance, and help retailers leverage every available opportunity.”
Retailers who sign up with Patron Points are stated to be able to go live and be fully qualified for AGDC’s DTP at Tier 4 when it officially launches in December 2025. This approach aims to ensure a seamless transition and immediate access to the enhanced benefits from the launch date.
Patron Points Inc. has provided loyalty and scan data solutions to the petroleum industry for over 20 years, focusing on streamlining operations, increasing profitability, and enhancing the customer experience for retailers.
