Nexo, a digital assets wealth platform, has secured a multi-year agreement to become the first-ever Title Partner of the U.
S. ATP 500 Dallas Open, with the partnership commencing in 2026, aligning with the company’s long-term brand strategy to enhance global visibility through sports sponsorships.
The partnership was unveiled in Dallas, introducing the Nexo Dallas Open brand and featuring the resurfacing of two public tennis courts in North Texas. The Dallas Open is one of only two ATP 500 tournaments in the U.
S. and the nation’s sole indoor ATP Tour championship, positioning Nexo among an exclusive group of ATP 500 title partners.
Tournament Director Peter Lebedevs stated, ‘This partnership with Nexo represents a transformative milestone for the Dallas Open. Securing a title sponsor of this caliber as we launch into year two as an ATP 500 event continues to elevate our tournament on the global stage. Aligning with a partner that is shaping the next generation of digital asset solutions strengthens our vision for the next generation of tennis.’
For Nexo, the multi-year agreement is a strategic investment intended to achieve sustained global brand visibility. This initiative places the company within premium sports ecosystems designed to engage affluent audiences and reinforce long-term value. As part of the announcement, the Nexo Dallas Open highlighted its community involvement through the two newly resurfaced tennis courts in North Texas, aiming to expand year-round access for youth and recreational players.
The Dallas Open, now in its fifth year in North Texas, was elevated to ATP 500 status in 2025, which has increased its international visibility and commercial appeal. The 2026 Nexo Dallas Open is scheduled to be held from February 7–15 at the Ford Center at The Star in Frisco, which also serves as the Dallas Cowboys’ headquarters and training facility. The tournament is set to attract top-ranked U.
S. and international players, including leading U.
S. players Taylor Fritz and Ben Shelton, as well as 2025 Dallas Open runner-up Casper Ruud.
This collaboration with the Dallas Open marks Nexo’s fourth tennis partnership overall and its third ATP Tour collaboration. This builds on a recently announced multi-year partnership with the Australian Open, and previous sponsorships of the ATP 500 Abierto Mexicano Telcel in Acapulco and the ATP 250 Mifel Tennis Open in Los Cabos.
Nexo operates as a digital assets wealth platform designed to enable clients to manage, grow, and preserve their cryptocurrency holdings. Established in 2018, the platform has processed over $371 billion globally across more than 150 jurisdictions, offering services such as Flexible and Fixed-term Yield products, crypto-backed loans, advanced trading tools, and liquidity solutions, including a crypto debit/credit card.
The Nexo Dallas Open is an ATP Tour 500 men’s tournament that will celebrate its fifth year in North Texas and its first in Frisco from February 7-15, 2026. It is the only ATP Tour indoor championship in the United States and features top male tennis players in singles and doubles competition. The tournament has a history that includes notable players such as John McEnroe, Pete Sampras, Andre Agassi, Andy Roddick, Michael Chang, John Isner, Andy Murray, Kei Nishikori, Milos Raonic, and Reilly Opelka.
The ATP serves as the governing body for the ATP Tour and Challenger Tour, tasked with entertaining global fans and showcasing professional tennis players at tournaments worldwide.
