Mintegral, a programmatic advertising platform, has launched its In-App Purchase Return on Ad Spend (IAP ROAS) optimization model, designed to assist mobile app developers in acquiring high-value, paying users with enhanced precision and efficiency.
This new feature enables apps across various genres to increase their in-app purchase revenue. Developers can now set preset ROAS goals to identify and attract users most likely to contribute to their app’s profitability, balancing growth scale with long-term sustainability. The introduction comes as ROAS gains prominence as a key metric for marketers; EMARKETER reports that 58% of U.S. advertisers prioritize measuring ROAS effectiveness. Furthermore, a Bain & Company survey indicated that leading retailers achieved a 10% to 25% increase in ROAS during a recent holiday season through the use of AI-powered, targeted campaigns.
Erick Fang, CEO of Mintegral, commented on the new model: “Our new IAP ROAS optimization model is a game-changer for app developers seeking sustainable growth. It empowers them with unprecedented control over their profitability, allowing them to acquire high-value users efficiently and confidently. This is another testament to Mintegral’s commitment to delivering innovative, AI-powered solutions that directly impact our clients’ bottom line.”
Key benefits of Mintegral’s IAP ROAS optimization include support for diverse optimization goals, such as In-App Advertising (IAA), IAP, and hybrid monetization models. It offers flexible optimization windows, including Day 0 (within 24 hours of install) and Day 7 (within seven calendar days of install) for all Target ROAS models. The system also leverages Mintegral’s oCPI (Optimized Cost Per Install) bidding for efficient budget utilization, automatically adjusting bids based on predicted traffic value and ROAS goals. Precision is achieved through advanced machine learning algorithms that predict user value across multiple dimensions.
By integrating IAP ROAS into their campaigns, developers can accelerate growth, enhance the quality of their user base, and achieve greater control over their app’s financial performance. Mintegral, headquartered in Singapore, specializes in mobile advertising, providing AppGrowth, Retargeting, and Monetization solutions globally.
