Luxury Presence, a growth platform for residential real estate agents, has successfully closed a Series C equity round of $22 million, complemented by a $15 million debt facility from J.
P. Morgan, totaling $37 million. This new capital will primarily support the accelerated development of its AI relationship engine, Presence® CRM.
The Series C round was led by Bessemer Venture Partners, a repeat lead investor, with additional participation from NextEquity, GSBackers, TPC, and Adam and Jade Mills. The combined $37 million in financing is designated to enhance Presence® CRM, which aims to transform how real estate agents leverage their existing networks.
Presence® CRM is designed as an AI relationship engine, specifically built for high-performing agents who rely on personal brands and long-term client relationships. Unlike traditional customer relationship management (CRM) systems that often require manual data entry, Presence® CRM functions as a “System of Action,” integrating an agent’s contacts, social media, communication history, website activity, and data from other CRMs with third-party information.
The system enriches relationships in real time by updating property records, tracking significant life events such as job changes, and predicting shifts in net worth. This capability helps identify individuals likely to enter the real estate market, potentially before they initiate visible actions. Leveraging Luxury Presence’s proprietary Presence® AI, the CRM continuously identifies opportune moments for outreach, generating personalized texts, emails, and call prompts. Agents receive a focused daily feed highlighting key relationships, their relevance, and suggested next actions.
Malte Kramer, Founder and CEO of Luxury Presence, stated, “High-performing agents have years of business buried in their existing contacts and digital rolodexes. Presence® CRM brings those opportunities to the surface and shows every agent exactly what to do next. Traditional CRMs need to be fed. This is the first system that feeds the agent.” The real estate industry represents $1.5 trillion in annual transactions nationally, according to the Federal Reserve, and involves over four million licensed professionals, as reported by ARELLO.
This funding positions Luxury Presence to support growth for high-performing and luxury agents through AI-powered solutions. The platform aims to provide a measurable performance advantage by expanding agents’ reach, enhancing their brand, and generating more visibility, leads, and clients across the entire relationship lifecycle. The system processes nearly 700 million annual interactions and over 15 billion data points captured across its platform.
According to the National Association of REALTORS® 2025 Technology Survey, 82% of agents reported positive client responses to technology integration in buying and selling processes. Systems like Presence® CRM are intended to convert previously unused data into meaningful insights, strengthen client relationships, and improve overall service.
Byron Deeter, Partner at Bessemer Venture Partners, commented, “We’ve seen Luxury Presence evolve from a trusted tech provider to the category-defining growth platform for real estate agents. By unifying proprietary data with AI designed for the nuances of real estate, they’re giving agents a compounding advantage and turning existing relationships into their most powerful growth engine. With Presence® CRM, Luxury Presence’s vision has the potential to transform one of the world’s largest and oldest industries.”
Since its Series B-1 raise in 2023, Luxury Presence has achieved over 110% annual recurring revenue (ARR) growth, concurrently releasing new AI capabilities. Agents utilizing the Luxury Presence platform reportedly grow six times faster and close nearly three times more transaction volume than other agents in the same markets. The company currently serves 17,000 real estate businesses, boasts over $85 million in ARR, and facilitates $450 billion in annual transaction volume across more than 400,000 listings.
Presence® CRM will be included with all plans on the Presence® Platform and is scheduled to begin rolling out in February 2026. Founded in 2016 by CEO Malte Kramer, Luxury Presence has raised a total of $89 million from investors including Bessemer Venture Partners, Switch Ventures, NextEquity, Toba Capital, Zillow Co-Founder Spencer Rascoff, real estate coach Tom Ferry, NBA Champion Dirk Nowitzki, and NFL Pro Larry Fitzgerald. The company maintains offices in Austin, Phoenix, Denver, Los Angeles, and New York City.
