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Kraken Institutional Launches Bitwise Custom Yield Strategy for Eligible Clients

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Kraken Institutional has launched a bespoke yield solution, making available the Bitwise Custom Yield Strategy for eligible clients. This initiative marks Kraken Institutional’s initial step in expanding access to professionally managed strategies within a secure and regulated operational framework.

The Bitwise Custom Yield Strategy is managed by Bitwise Asset Management, with Bitwise’s Head of Derivatives, Gordon Grant, leading the day-to-day portfolio management. Kraken provides the underlying infrastructure, governance, and ongoing oversight, executing the strategy entirely within its qualified custody, execution, and risk framework. This offering is the first under Kraken Institutional’s long-term vision to provide clients with a broad range of professionally-managed strategies through a single, institutional-grade operational framework, with plans to introduce strategies from additional external managers and Kraken-managed offerings.

Gurpreet Oberoi, Head of Kraken Institutional, stated, “Kraken is expanding beyond custody and execution to provide clients with access to professionally managed opportunities through a single, trusted venue. This offering represents the first of multiple strategies as we build the infrastructure institutions need to access diverse crypto opportunities with confidence.”

Many institutional crypto holders currently generate minimal yield on assets such as Bitcoin. While yield strategies exist, access remains fragmented. Kraken Institutional aims to address this by curating and delivering these offerings, leveraging its qualified custody, deep liquidity, superior execution, 24/7 client support, and secure, regulated infrastructure. All strategies introduced through Kraken Institutional undergo a structured internal review and approval process and are subject to continuous oversight in line with Kraken’s operational standards.

The Bitwise Custom Yield Strategy, the first offering under this framework, includes minimal lock-up periods to support flexible liquidity management. Kraken, founded in 2011, is a long-standing crypto platform trusted by institutions, traders, and consumers, offering trading in over 600 digital assets and multiple national currencies. The company provides a suite of products, including advanced trading, derivatives, and portfolio management tools, and is recognized for its transparency, including conducting Proof of Reserves.

Bitwise Asset Management, a global crypto asset manager, manages over $15 billion in client assets. The firm offers more than 40 crypto investment products, including ETFs, separately managed accounts, and private funds. With an eight-year track record, Bitwise serves a diverse client base, including private wealth teams, RIAs, family offices, institutional investors, and banks.

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