Keller Williams Realty Atlanta Partners, the largest real estate franchise in Georgia, and Southeast Mortgage of Georgia, Inc., the state’s largest non-bank mortgage lender, have announced an exclusive strategic partnership. This alliance aims to consolidate the buyer and seller process into one seamless experience, leveraging AI technology and advanced service to address common challenges in real estate transactions.
Through this collaboration, the companies will integrate AI-powered tools, rich data models for automation, and advanced digital marketing strategies. Clients will have access to the free-to-download SoutheastGO mobile app, developed by Southeast Mortgage. These technologies are designed to facilitate faster closings, offer personalized lending guidance, provide real-time updates on application status, and ensure professional real estate agent expertise throughout the process.
Bryan Fair, Founding Partner of Keller Williams Realty Atlanta Partners, stated, “This partnership with Southeast Mortgage is about creating something bigger than a lending relationship; it’s about alignment, elevating the client experience, and creating opportunities for our agents. Together, we are building a model where our top agents have the opportunity for a true stake in the client’s journey, powered by technology to drive greater effectiveness, and build the future of how real estate and mortgage work hand in hand.”
This strategic alliance represents a first-of-its-kind partnership in Georgia, combining the resources of two established leaders in their respective fields to offer an integrated solution from a single point of contact. The goal is to provide an end-to-end curated experience, guided by real estate and residential mortgage experts, reshaping how homes are bought, financed, and sold.
Cal Haupt, Chairman and Chief Executive Officer of Southeast Mortgage, commented, “In my 32 years in mortgage lending, I have never seen two cultures align as seamlessly as Southeast Mortgage and Keller Williams Realty Atlanta Partners. We share the same commitment to redefine how mortgage professionals and real estate agents work together to deliver an exceptional client experience built on trust, expert advice, and fast competent service. We are simplifying the mortgage process, reducing uncertainty, and enabling clients to buy and sell real estate more quickly and confidently than previously possible. This partnership is a win for everyone that values trust, innovation, and a culture that genuinely cares about their needs.”
Keller Williams Realty Atlanta Partners operates 12 market centers, including Augusta Partners, Greater Athens, and Premier, and is expanding its operations. The company is recognized for its leadership in the Metro Atlanta area, ranking first in units sold and volume sold by Atlanta Business Chronicle. With over 3,100 agents, Keller Williams Realty Atlanta Partners records more than $5.8 billion in annual sales, serving communities across Georgia.
Established in 1993, Southeast Mortgage of Georgia, Inc. is the largest employee-owned mortgage lender in Georgia and a prominent financial provider in the Southeastern United States. The company offers a range of residential mortgage solutions, focusing on service, technology, and community. Its SoutheastGO mobile app and technology stack aim to streamline the mortgage process for both agents and consumers. Southeast Mortgage is also recognized as the Official Home Loan Lender of the Georgia Bulldogs and Georgia Tech Athletics.
