J.D. Power, a global leader in data and analytics, has announced a collaboration with Snowflake, a data and artificial intelligence (AI) company, to make its consumer behavior datasets available on the Snowflake Marketplace, initially focusing on the insurance and financial services sectors.
The initiative aims to provide competitive insights into consumer behavior, specifically how individuals shop for, purchase, retain, or switch auto, homeowners, and renters insurance across major carriers at national and state levels. Additionally, it will offer banking and payments providers comprehensive data on consumer payment preferences within the industry. J.D. Power’s primary data will be accessible to Snowflake users in a standardized format, facilitating seamless integration into existing analytics, forecasting, and AI models. The Snowflake Marketplace serves as an open platform for data, analytics, and AI products, and J.D. Power plans to expand its data offerings there in the coming months.
Keith Webster, president of global business intelligence at J.D. Power, highlighted the increasing reliance on world-class primary and alternative data. “The global data marketplace is projected to become a $3.5 billion industry by 2028 as businesses and investors in virtually every sector have become increasingly reliant on accessing world class primary data and alternative data in a standardized format to power their analytics and AI initiatives,” Webster stated. “J.D. Power has built its reputation on delivering the most robust, comprehensive and timely data insights available, anywhere. By making these resources accessible via the Snowflake Marketplace, we are meeting our customers where they go to obtain, analyze and model data to achieve critical business objectives.”
Kieran Kennedy, global head of data cloud products at Snowflake, commented on the collaboration’s potential. “At Snowflake, we’re committed to empowering organizations with seamless access to high-quality data that drives innovation,” said Kennedy. “Our collaboration with J.D. Power brings unparalleled consumer behavior insights to the Snowflake Marketplace, enabling our customers to accelerate their AI and analytics initiatives with trusted, ready-to-use data.”
J.D. Power is recognized for its more than 55 years of delivering industry intelligence on customer interactions, leveraging big data, AI, and algorithmic modeling. The company operates offices across North America, Europe, and Asia Pacific. Snowflake Marketplace is designed to help companies expand data and AI capabilities through third-party products, offering on-platform purchasing and immediate data access to streamline procurement and lower integration costs.