Gain Life, a provider of AI-powered workflow automation for property and casualty (P&C) insurance operations, has rebranded as Crosstie. This new identity reflects the company’s evolution and its vision as an integrated workflow automation platform for the insurance industry.
Founded at Harvard University’s Innovation Lab and operational with customers since 2020, Crosstie has developed and deployed a comprehensive and configurable workflow automation platform. Designed for seamless integration with existing core systems, Crosstie’s solutions can be implemented in weeks with minimal IT intervention. The platform leverages advanced AI to reduce administrative tasks, benefiting adjusters, claimants, policyholders, and operations teams.
Crosstie currently serves carriers, third-party administrators (TPAs), self-insured organizations, and claims service partners within the P&C sector, including multiple top-10 TPAs. The company’s development roadmap has been shaped by close collaboration with customers, ensuring a platform built for scalability, flexibility, and integration across complex insurance environments.
Sean G. Eldridge, Co-founder and CEO of Crosstie, stated, “Crosstie better represents what we’ve been building and how our customers use us. We bring workflows, systems, and stakeholders together, reducing cycle times, lowering costs, and giving adjusters more time for higher-value work.” This rebrand aligns with customer feedback and the company’s expanding role in P&C insurance operations.
The company’s development has been guided by an advisory board of experienced insurance leaders, including Danielle Lisenbey, former CEO of Broadspire; Patrick Walsh, former President of Casualty Operations at Sedgwick; and Gary DeGruttola, former CIO of Liberty Mutual US Retail Markets. Eldridge noted, “Our advisors are operators who led the types of organizations we serve. Their guidance has been invaluable in ensuring we’re solving real problems with practical, scalable solutions.”
While Crosstie has seen strong adoption in claims operations, it is now expanding its platform to encompass customer self-service, loss control, underwriting, and broader operational use cases across the insurance lifecycle. Eldridge added, “For a long time, we’ve been focused on building the right foundation alongside our customers. This rebrand is about introducing ourselves more clearly to the broader market and signaling where we’re headed next.”
This rebrand does not impact the company’s leadership team, ownership, or existing product offerings. Crosstie will operate under its new name immediately and can be found online at crosstietech.com. The company, backed by investors such as MassMutual Ventures and General Catalyst, provides an AI-driven workflow automation platform that integrates into claims and operational workflows to enhance efficiency and deliver measurable ROI.
