CoinFlip, a U.
S.-based global digital currency platform company, has launched CoinFlip Gradual, a new program that enables employees to invest in cryptocurrency directly through recurring, automated payroll purchases. This initiative aims to provide an accessible method for employees to build a crypto portfolio, aligning with CoinFlip’s mission to facilitate access to the digital economy.
CoinFlip Gradual is designed to simplify crypto investing, making it accessible to individuals regardless of their prior experience with digital assets. The program allows for automatic and consistent investments, with assets delivered directly to each employee’s personal digital wallet, ensuring full ownership and control. This hands-off approach enables participants to gain practical experience with cryptocurrency while building financial confidence over time.
For employers, CoinFlip Gradual serves as a no-cost benefit that enhances traditional benefits packages. It is intended to help attract and retain talent by offering financial flexibility and modern investment tools. The program is supported by CoinFlip’s competitive liquidity, trading capabilities, and 24/7 human-led customer support, ensuring secure and compliant transactions.
Ben Weiss, CEO of CoinFlip, stated, “By giving employees easy, secure access to cryptocurrency through their paycheck, we’re helping more people take their first step into the digital economy—on their terms. We are excited to offer a practical way for companies to invest in their team’s financial well-being and demonstrate a commitment to innovation, inclusion and increased economic opportunity.”
Currently, CoinFlip Gradual is available for U.
S.-based companies. Employees can contribute to Bitcoin, Ethereum, SOL, USDC, and USDT, with plans for future expansion of supported digital assets. Paycheck allocations can begin from as little as $25, and employees have the flexibility to set up recurring purchases across multiple assets simultaneously.
CoinFlip, founded in 2015 and headquartered in Chicago, operates one of the world’s largest networks of cryptocurrency kiosks by transaction volume, with over 5,500 kiosks across 49 U.
S. states, Puerto Rico, Canada, Australia, New Zealand, South Africa, Italy, Panama, Mexico, Brazil, and Spain. In addition to its kiosk network, the company offers CoinFlip Preferred, a personalized over-the-counter service for cryptocurrency transactions, and CoinFlip Ventures, an investment group supporting early-stage crypto and Web3 projects.
The company has received multiple recognitions, including placement in the top 500 on the Inc. 5000 list in 2021, 2022, and 2023, and on the Deloitte Technology Fast 500 in 2022 and 2023. CoinFlip was also named the #1 fastest-growing company in Chicago by Crain’s in 2021 and 2022, ranked among Chicago Tribune’s Top Workplaces in 2021 and 2022, and received the Stevie® Awards for Customer Service in 2021 and 2022.
