Spiral, a platform specializing in personalized banking experiences, has partnered with City National Bank of Florida (CNB) to enhance client engagement and introduce new digital tools for savings and charitable giving.
The collaboration enables CNB clients to utilize Spiral’s Roundup Center, which rounds up everyday debit card purchases, directing the difference towards personal savings goals or preferred charitable causes. Additionally, Spiral’s new Giving Center allows clients to donate to organizations directly from their digital bank accounts. This personalized feature allows clients to curate a portfolio of causes, monitor their contributions’ impact, and receive a consolidated donation report for tax purposes.
James Campanella, Chief Operations Officer at CNB, stated, “Spiral aligns perfectly with our mission, making it effortless for clients to build their savings and create real impact.”
By integrating Spiral, CNB aims to drive awareness and digital donations from its client base directly to its community partners, reinforcing its commitment to measurable community impact. This initiative also seeks to strengthen client relationships, cultivate loyalty, and support deposit growth.
Shawn Melamed, CEO and Co-founder of Spiral, commented on the partnership, noting CNB’s “commitment to innovation and putting clients first.” He added, “We’re excited to help CNB win primacy and loyalty while growing deposits and creating stronger communities.”
Spiral, headquartered in New York City, is a platform designed to help banks and credit unions increase deposits and client retention through personalized banking experiences. The company is trusted by numerous financial institutions and has facilitated millions in savings for families and contributions to local communities. Spiral’s solutions aim to position financial institutions as the primary choice for savings, cards, loans, and giving by empowering account holders to build savings automatically and support their communities. Spiral is backed by investors including Team8, Curql, ICBA, Euclidean Capital, Intuition Fund, Communitas Capital, Phoenix, Nidoco AB, and MTVO.
City National Bank of Florida (CNB), a Miami-based institution, has served Floridians for over 75 years, maintaining a presence across South and Central Florida with 1,000 employees. With assets exceeding $28 billion, CNB is recognized as one of the state’s largest and fastest-growing financial institutions. As a subsidiary of the Chilean bank, Banco de Credito e Inversiones (Bci), CNB operates as a community-centric bank with local decision-making, offering a range of services including commercial banking, real estate lending, private banking, wealth management, and international banking. The bank has consistently received high ratings, including a 5-star “Superior” rating from BauerFinancial and an “Outstanding” Community Reinvestment Act rating for over 20 consecutive years. It has also been certified as a “Great Place to Work” and recognized by Fortune in several categories.
