Global analytics software company FICO has announced a multi-year partnership with Chelsea Football Club, designating FICO as the club’s U.
S. partner for financial literacy initiatives.
As part of this collaboration, Chelsea FC and FICO will work together on programs aimed at highlighting the role credit and credit scores play in helping U.
S. consumers achieve financial goals. This partnership follows Chelsea FC securing their second FIFA Club World Cup title with a 3–0 victory over Paris Saint-Germain.
Dan McEwan, director of Partnerships for Chelsea Football Club, stated, “We are thrilled to be partnering with FICO in the U.
S. We are proud to work with a company that shares our values in using the power of sport to motivate, educate and inspire people. This partnership will help us inspire even more soccer fans to realize the importance of financial literacy and promote the resources FICO makes available to help supporters understand how to achieve their financial goals.”
According to a FICO study, 98% of Americans consider financial literacy important for stability, with many believing more education could improve their financial situation. However, 28% of Gen Z members reported not considering themselves financially literate. FICO aims to address this knowledge gap through various programs.
FICO’s Score A Better Future™ program educates consumers on credit and financial well-being, covering how credit impacts financial health, key components of the FICO® Score, and common myths. The Score A Better Future™ Fundamentals program extends this education to teens through workshops on credit and personal finance. FICO utilizes sports partnerships to engage fans in learning about financial futures.
Additionally, FICO® Score Open Access allows credit and financial counseling providers to share FICO Scores with their clients, with over 100 organizations participating and more than 250,000 scores shared. The myFICO website and app also offer consumers free access to check and monitor their FICO® Score.
Jenelle Dito, vice president of Consumer Empowerment Programs and Partnerships at FICO, commented, “We’re proud to partner with Chelsea FC to champion financial literacy among soccer fans across the United States. Financial well-being is essential to every thriving community, and through this collaboration, we aim to empower fans with the knowledge and tools they need to make confident, informed decisions about their financial health.”
Founded in 1956, FICO (NYSE: FICO) is a global analytics software company that leverages predictive analytics and data science for operational decisions. The company holds over 200 U.
S. and foreign patents, with solutions used in more than 80 countries. The FICO® Score is a standard measure of consumer credit risk in the U.
S., used by 90% of top U.
S. lenders, and is available in over 40 other countries.
