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Bluefin and VGS Form Strategic Partnership for Enhanced Omni-Channel Payment Security

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Bluefin, a global leader in payment and data security infrastructure, and VGS, specializing in payment tokenization, have announced a strategic partnership to establish a new standard for secure, future-ready omni-channel multi-PSP payments infrastructure by integrating Bluefin’s PCI-validated point-to-point encryption (P2PE) with VGS’s tokenization technology.

The collaboration aims to address increasing complexities faced by merchants in unifying e-commerce, mobile, and in-store payment systems. A 451 Research study indicated that 62% of merchants prefer working with multiple processors, and 71% of those with over $100 million in revenue prioritize owning their payment data. This partnership seeks to mitigate vendor lock-in, strengthen data ownership, and simplify PCI DSS compliance by minimizing scope through the combined application of P2PE and tokenization.

VGS provides organizations with capabilities for ownership, control, and flexibility regarding their payment data. Its platform is designed to manage multiple payment service providers (PSPs) and enhance payment performance, offering a unified solution for compliance without exposing sensitive information. By enabling secure data portability, improving the protection of payment and personally identifiable information (PII), and streamlining regulatory requirements, VGS supports businesses in accelerating growth and delivering secure payment experiences across digital channels. The company, founded in 2015, manages over 5 billion tokens globally and offers a composable Card Management Platform, a PCI-compliant Vault, and network value-added services such as Network Tokens, Account Updater, and Card Attributes.

Bluefin focuses on protecting and orchestrating in-store payment environments. Its PointConex™ platform offers processor-agnostic card-present orchestration with P2PE, supporting more than 125 certified devices from 17 leading manufacturers. PointConex operates as a no-code proxy rather than a traditional gateway or API-based integration, which simplifies implementation, reduces PCI scope, and facilitates secure payment experiences in physical retail settings. Bluefin works with over 300 partners, serving 35,000 clients in 60 countries, and secures more than 2.5 billion pieces of data annually.

Ruston Miles, Founder and Chief Strategy Officer at Bluefin, stated, “Bluefin has advanced PCI-validated P2PE infrastructure, from its initial introduction to North America to pioneering P2PE-as-a-service. PointConex represents a subsequent development: a no-code proxy that integrates P2PE into existing payment flows without altering message formats or processor certifications. This partnership with VGS extends that innovation into omnichannel orchestration, providing businesses with a complete approach to secure payment acceptance.”

Howard Xiao, Senior Director of Partnerships at VGS, commented, “VGS enables businesses to own, protect, and transmit their data through our global payment tokenization infrastructure. Partnering with Bluefin naturally extends this capability into retail environments, allowing merchants to control payment routing across both digital and in-store channels.”

Bluefin is headquartered in Atlanta, with additional offices in Waterford, Ireland, and Vienna, Austria, and is a Participating Organization of the PCI Security Standards Council (SSC).

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