Balance Homes has announced its relaunch following a $30 million investment led by Falco Group, with the company aiming to provide American homeowners with flexible equity solutions to address affordability challenges.
Across the United States, households face increasing affordability concerns, impacting those with significant home equity but limited traditional avenues to access it. The Federal Reserve Bank of New York’s Household Debt and Credit Report for Q3 indicates that total household debt increased by $197 billion from the previous quarter, reaching a record $18.59 trillion, with total outstanding mortgage balances exceeding $13 trillion. In 2024, approximately half of Home Equity Lines of Credit (HELOCs) were denied, according to the Consumer Financial Protection Bureau.
Aamer Abdullah, Chief Executive Officer of Balance Homes, noted that “Sources of relief for your average homeowner to stay in their home while solving debt challenges are limited.” He added, “The premise of the company has always been to provide that relief through co-ownership. That was true when the company was first founded, and it is just as true now as we relaunch and an affordability crisis looms.”
The relaunch of Balance Homes targets homeowners navigating record debt burdens who possess substantial trapped equity. The company’s equity-sharing model is designed to offer a means for these individuals to manage living expenses and address changing household economies.
Abdullah stated, “With the support of Falco Group, there is a shared belief in more options and more compassion for homeowners as Balance Homes returns to market. When it comes to Americans and their homes, we firmly believe there is a good-faith partner. It’s your family home, and it’s your family’s future.”
Balance Homes’ model emphasizes transparency, education, and long-term partnership. The company works with homeowners to clarify their options, manage their equity, and create tailored plans, whether for reducing monthly payments, accessing emergency reserves, or gaining financial breathing room.
Richard Anderson, Managing Director at Falco Group, commented, “We believe Balance Homes is building a model that reflects the realities many homeowners face today. Access to home equity should not be limited by rigid financial structures or temporary setbacks. Our investment supports an approach that gives families flexibility, breathing room, and a clearer path through moments of uncertainty. We are proud to partner with Balance Homes as they work to strengthen stability for households across the country.”
Balance Homes, founded in 2021 and relaunched in 2025, is a co-ownership company focused on helping American homeowners maintain access to their homes by offering a flexible co-ownership alternative to traditional financing. Its model prioritizes long-term financial health and homeowner education.
Falco Group is a privately-owned investment firm established in 2012 and based in London. Its asset management arm, Falco Capital, originates private market investments for clients across various sectors including real estate, credit, private equity, and alternatives.
