i2c Inc., a global financial technology innovator, is serving as a technology partner to Cross River Bank and Sightline Payments in the launch of a new payments ecosystem designed for the U.
S. gaming industry, introducing its inaugural product, Sightline Debit.
This new ecosystem leverages i2c’s next-generation processing platform, aiming to provide a customer-centric experience that simplifies spending and wagering while reducing operator payment costs. The system establishes a demand deposit account (DDA) at Cross River Bank, a technology infrastructure provider that offers integrated financial solutions and is Member FDIC, with Cross River acting as the issuer and i2c as the issuer processor. This framework supports a data-driven approach to transaction authorization, enhancing security and efficiency, and enabling customers to manage their funds securely using a debit card issued by Cross River on the VISA network.
Amir Wain, Founder and CEO of i2c, stated, “This initiative is a pivotal moment for the gaming industry, providing a more efficient, secure, and customer-centric experience for millions of customers and operators alike. We are incredibly proud to support Sightline Payments and Cross River Bank in launching this groundbreaking payments ecosystem.”
This collaboration extends i2c’s long-standing partnership with Sightline Payments, a leading fintech in digital payment technology for the gaming industry. The relationship includes an exclusive ten-year renewal announced in March 2024. Since 2012, Sightline has partnered with i2c for its digital payments division, expanding to cover land-based casinos, sports betting, and omnichannel cashless operations.
Omer Sattar, Co-founder and CEO of Sightline Payments, commented on the partnership, saying, “Sightline Debit reflects our vision for smarter payments, and with i2c as processor, we can bring customers a solution that is innovative, secure, and designed for responsible play. This collaborative partnership ensures we continue to empower the gaming industry with real transformation at scale.”
Adam Goller, Head of Fintech Banking at Cross River, added, “Cross River’s collaboration with Sightline Payments and i2c represents a significant leap forward in reimagining payments for the gaming industry. Together, we are powering a first-of-its-kind ecosystem that promises to bring greater flexibility and efficiency and a more empowered financial experience to customers.”
The initial phase of Sightline’s ecosystem is currently active in key digital gaming markets.
