Kraken, a long-standing cryptocurrency platform, has publicly launched Kraken VIP, an invitation-only program designed for Ultra High Net Worth individuals, sophisticated traders, and strategic capital allocators.
Originally developed in 2018 and refined through a private pilot, the Kraken VIP program has demonstrated strong results in client engagement, retention, and long-term client value. Its public launch aims to extend these services more broadly to the market, focusing on discretion, precision, and deep client relationships.
The program’s offerings include dedicated relationship management, pairing each member with a specialist VIP Relationship Manager supported by 24/7 access and direct multichannel communication. VIPs also gain access to Kraken’s subject-matter experts across product, engineering, liquidity, custody, and infrastructure to enhance their trading experience.
Members receive access to global experiences through Kraken’s partnerships, including events related to Formula 1, elite football, private cultural gatherings, and regional meet-ups. These opportunities facilitate connections with Kraken and within the broader VIP community. Furthermore, the program connects members to a private network of founders, allocators, family offices, and crypto natives for insights, new opportunities, and long-term relationships.
Kraken VIP provides early access to new features, private beta invitations, and structured feedback sessions, allowing members to directly influence the development of Kraken’s ecosystem. Additional premium benefits include tailored onboarding, one-on-one strategic analyst sessions, milestone recognition, seasonal gifting, curated product tours, direct feedback channels, and bespoke engagement moments.
Arjun Sethi, Kraken’s Co-CEO, stated, “Ultra high-net-worth clients don’t come to us for speed alone – they come to us because they expect a partner who matches their ambition and understands what true scale looks like. Kraken VIP was built for them. It offers unprecedented access, influence, and an elevated experience that doesn’t exist anywhere else in the digital asset ecosystem. Kraken VIP defines the future of premium crypto service.”
Eligibility for Kraken VIP is determined through qualification based on ecosystem activity, requiring a $10 million average balance on the platform or $80 million in annual trading volume, or equivalent use of Kraken products. Prospective members can also be considered via application review or select referrals. The program is currently live and accepting interest from eligible private clients.
Founded in 2011, Kraken operates as one of the world’s most secure crypto platforms. It enables clients to trade over 500 digital assets, as well as traditional assets like U.
S. futures and U.
S.-listed stocks and ETFs, and six national currencies (GBP, EUR, USD, CAD, CHF, and AUD). Kraken serves millions of institutions, professional traders, and consumers with services including the Kraken App, Kraken Pro, Kraken Institutional, onchain offerings, and the Ninja Trader retail trading platform. The company emphasizes transparency and client trust, being the first crypto platform to conduct Proof of Reserves and adhering to applicable regulations and security standards.
