LISNR, a global leader in ultrasonic data transmission technology, and Satsuma.ai, an agentic-orchestration platform for commerce, have formed a strategic partnership to enable agentic commerce across in-store, out-of-store, and on-the-go experiences.\n\nThe collaboration integrates LISNR’s location-aware identity platform, which is utilized across retail, transit, venues, and digital wallets, with Satsuma.ai’s agentic connection layer. This layer enables large language model (LLM)-powered agents to interact directly with a retailer’s loyalty, catalog, and ordering systems. LISNR’s technology verifies customer identity and location, while Satsuma.ai provides product recommendations and manages order fulfillment, whether in-store, through a partner, or shipped directly.\n\nMatthew Bouchner, CEO and Founder of Satsuma.ai, stated that only a small fraction of brands have direct integration with foundational LLM platforms. He noted that Satsuma.ai’s platform aims to extend agentic commerce to the remaining 99% of brands. The partnership with LISNR is expected to broaden access across major retailers, transit providers, and point-of-sale systems, allowing consumers to make purchases wherever they are.\n\nAgentic commerce is projected to reach $175 billion by 2030. This partnership aims to convert what were previously bespoke integrations into a scalable framework. By combining LISNR’s authenticated presence technology with Satsuma.ai’s agentic intelligence, the alliance seeks to facilitate new transaction value by transforming everyday intent into secure, frictionless purchases.\n\nAs digital wallets and mobile-first transit payments are expected to achieve mainstream adoption by 2026, they are anticipated to provide a foundation for agentic commerce. This development could enable contextual retail advertisements, delivered based on a rider’s location, to become actionable transactions in real time. For example, a commuter authenticated through a LISNR-powered transit application could receive a personalized Satsuma-powered product recommendation from a nearby retailer, apply loyalty benefits, and complete the purchase for pickup before disembarking the train.\n\nEric Allen, CEO of LISNR, indicated that LISNR-powered applications are expected to reach over 20 million daily riders in transit apps and an additional 20 million users in digital wallet platforms worldwide by the end of the current quarter. He added that the combination of LISNR’s authenticated presence and loyalty identity with Satsuma.ai’s agentic orchestration will allow retailers to address customer intent in real time, maintaining loyalty and remaining the merchant of record in various settings, including transit apps, store entrances, stadiums, and during broadcasts.\n\nIn a retail store environment, the partnership enables merchants to identify a shopper upon entry, decouple loyalty programs from the payment process, and deliver targeted offers before checkout. This includes offers for items beyond physical inventory, while confirming real-time availability. The collaboration aims to unify digital agents and real-world retail into an intelligent shopping layer, empowering brands and retailers to activate personalized, authenticated transactions across diverse customer experiences.