Moloco Commerce Media (MCM), a provider of AI-driven retail media solutions, has announced a partnership with Skai, an omnichannel advertising platform for commerce media. This collaboration integrates Skai’s platform with Moloco’s network of retail media inventory, aiming to provide advertisers with streamlined access to global retailers and accelerate revenue growth for these retailers.
Moloco Commerce Media’s AI technology, automation, and targeting capabilities have historically contributed to increased ad revenue for its retail partners. Through this new integration, these retailers are positioned to further accelerate revenue growth. The partnership is designed to expose retailers to new advertising budgets from Skai’s network of 8,000 advertisers and simplify ad campaign management for advertisers.
Advertisers utilizing Skai’s omnichannel platform can now incorporate Moloco-powered retail media networks into their campaigns. This integration is intended to leverage automation, targeted bidding, and smart optimization capabilities to enhance campaign results. For retailers, the partnership aims to expand advertiser reach and increase ad revenue without adding operational complexity.
Advanced AI capabilities from both companies, including predictive analytics, automated campaign optimization, and Celeste—Skai’s GenAI marketing agent for commerce media—are expected to contribute to personalized ads. This personalization is intended to result in more engaging shopping experiences and increased sales conversions.
Pat Copeland, General Manager of Moloco Commerce Media, stated, “At Moloco Commerce Media, our mission is to deliver strong revenue growth for our retail partners by giving advertisers exactly what they want: reliable performance, easy campaign management, and ads that truly resonate with shoppers. Partnering with Skai further amplifies these benefits, creating a straightforward path for advertisers to leverage multiple retail networks, delivering greater returns to retailers, and enhancing shopper satisfaction.”
Matt Vignieri, Chief Growth Officer at Skai, added, “Our partnership with Moloco Commerce Media brings real value to our clients by expanding access to high-growth retail media networks around the world. By unifying Moloco’s reach with Skai’s omnichannel capabilities, we’re delivering the performance, transparency, and scale global marketers need to grow.”
Moloco Commerce Media currently supports over 125,000 advertisers globally, including companies such as Wayfair, StockX, and Yogiyo. The integrated Moloco-Skai solution is now available globally.
Moloco, founded in 2013, operates an AI-powered machine learning platform designed for advertising growth and monetization. Its solutions include Moloco Ads for mobile app user acquisition and Moloco Commerce Media and Streaming Monetization for retailers, marketplaces, and streaming platforms. Moloco has offices across the U.
S., the U.
K., Germany, Korea, China, India, Japan, and Singapore.
Skai, headquartered in San Francisco with nine international offices, is an omnichannel advertising platform that combines digital marketing with commerce insights and operations. It provides full-funnel media planning, optimization, and measurement, powered by unified data and proprietary GenAI. Skai integrates with over 300 publishers and retail media networks, including Amazon Ads, Walmart Connect, Criteo, Google, Microsoft, Facebook, and TikTok, and is utilized by over 8,000 brands and agencies such as PepsiCo, Sanofi, and Estée Lauder.
