Amperity, an AI-powered customer data cloud provider, announced that M&T Bank has selected its platform to unify customer data across the bank’s operations. This collaboration aims to enable M&T Bank, a full-service financial institution, to build more comprehensive customer profiles and deliver personalized banking experiences.
Kim Nupp, Director at M&T Bank, stated, “Amperity will enable us to further consolidate customer interactions into a unified view of the customer, helping to deliver more relevant, timely communications to meet our customers’ financial needs.” The relationship represents an advancement in M&T Bank’s customer data capabilities, allowing for more effective consolidation of fragmented customer information, streamlined data management, and the deployment of insights across channels.
Nupp, who is also the Director of Customer 360 Management at M&T Bank, added, “In today’s competitive banking landscape, understanding our customers across all business lines is essential. Amperity’s platform will enable us to further consolidate customer interactions into a unified view of the customer, helping to deliver more relevant, timely communications to meet our customers’ financial needs.”
The implementation of Amperity is intended to support M&T Bank’s data-driven strategy by better unifying online and offline customer interactions, supporting growth through targeted service offerings, and helping to streamline the banking experience across all touchpoints.
Tony Owens, CEO of Amperity, commented, “M&T Bank is setting the pace for customer-centric innovation in modern banking. With Amperity’s identity resolution at the core of their data strategy, they’ve built a modern foundation that gives them a complete view of each customer. This kind of transformation isn’t possible without solving identity first – and it’s what will separate the leaders from the rest as the industry moves into the next era of personalization.”
Amperity’s Customer Data Cloud is designed to transform raw customer data into strategic business assets. The platform utilizes AI-powered identity resolution, customizable data models, and intelligent automation to address data bottlenecks. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London, and Melbourne, and serves over 400 brands worldwide, including Virgin Atlantic, Dr Martens, Wyndham Hotels & Resorts, and Reckitt.
