Cardlytics Inc. (NASDAQ: CDLX) has announced the general availability of three new dashboards within its revamped Cardlytics Insights Portal, a self-service tool providing advertisers with on-demand market and customer intelligence. The release includes new dashboards focused on Customer Insights—encompassing data on brand affinity, customer migration, and loyalty insights—which supplement existing Market Insights dashboards. This expansion offers advertisers a more comprehensive understanding of their customers, competitors, and market share opportunities.
Built upon Cardlytics’ extensive network scale and visibility into $5.8 trillion of annual consumer spend, the Cardlytics Insights Portal offers distinct value to advertisers. Beyond aiding marketing strategies, the Portal can inform broader business decisions, such as market expansion or strategic partnerships. Unlike traditional tools that rely on aggregated or modeled data, the Cardlytics Insights Portal delivers timely and relevant insights directly from a vast dataset of first-party purchase information, accessible whenever advertisers require it.
“As more brands adopt performance marketing channels and data-driven strategies, advertisers require reliable and timely access to insights that can drive tangible results,” stated Rory Mitchell, Chief Business Officer at Cardlytics. “From comprehending cross-brand spending patterns to enhancing customer acquisition and mitigating churn, the Cardlytics Insights Portal is establishing a new benchmark for effective and intuitive data tools that enable advertisers to identify new avenues for growth.”
Charlie Frankievich, VP of Guest and Culinary Insights at Shake Shack, commented on their usage of the platform: “We utilize the Insights Portal weekly, extracting data to share with our leadership team. The competitive share data, in particular, is highly valuable for us.”
Advertisers now have access to six comprehensive dashboards within the Cardlytics Insights Portal:
* Market Summary – For exploring brand and category growth across purchase channels.
* Competitor Insights – For viewing growth and volume trends from named competitors.
* Geographic Insights – For analyzing regional spend and competitive comparisons at a state and designated market area (DMA) level.
* Brand Affinity – For identifying partnership opportunities to enhance brand reach and impact.
* Customer Migration – For understanding customer flows to improve acquisition and minimize churn.
* Loyalty Insights – For maximizing customer retention strategies through visibility into valuable loyalty segmentation.
More information about the Cardlytics Insights Portal is available at https://go.cardlytics.com/insightsportal-moreinfo-2025.
Cardlytics (NASDAQ: CDLX) is a commerce media platform that leverages publishers’ first-party purchase data to make commerce more intelligent and rewarding. The company offers solutions designed to help advertisers and publishers foster growth and strengthen customer loyalty. With insight into approximately half of all card-based transactions in the U.S. and a quarter in the U.K., Cardlytics empowers advertisers to engage consumers at scale and drive incremental sales through its card-linked offer network. Publisher partners can also enrich their platforms with personalized and relevant offers that enhance the shopping experience for their customers. Additionally, Cardlytics provides identity resolution capabilities through Bridg, facilitating the conversion of anonymous shoppers into known and reachable customers. Headquartered in Atlanta, Cardlytics maintains offices in Menlo Park, Los Angeles, Champaign, New York, and London.
