NeoCurrency, a provider of digital rewards and payout solutions, has launched its Universal Currency Dashboard and API. This new system allows companies to fund accounts in their home currency and then order rewards in various currencies worldwide, simplifying global digital incentive programs.
Since its founding in 2016, NeoCurrency has focused on making the process of rewarding individuals straightforward and reliable. The Universal Currency Dashboard addresses challenges global companies face when managing digital rewards across different currencies. The platform automatically handles currency conversions, enabling real-time delivery of orders without the need to maintain multiple currency accounts or perform constant conversions. Clients can fund their accounts in USD, CAD, GBP, EUR, or AUD, and the system manages the rest.
Geoff Miller, CEO of NeoCurrency, stated that the updated ordering system removes complexity for companies dealing with diverse currencies. He added that it also assists market research companies in providing relevant incentives to participants globally with a single order.
NeoCurrency’s catalog includes nearly 3,000 brands, offering choices for promotional agencies, loyalty programs, research agencies, and employee recognition. The company currently supports digital rewards in 51 currencies for delivery in 140 countries across five continents.
According to Eric Thiegs, NeoCurrency’s Head of Strategy & Growth, the expansion of their offerings highlighted the necessity of simplifying the process for both customers and recipients. The Universal Currency Dashboard automates conversion from the account holder’s default currency to any of the 51 supported currencies. This functionality facilitates the delivery of digital rewards from major brands like Amazon, Apple, Google Play, Starbucks, and Uber to multiple countries and currencies through a single order. For instance, Amazon gift cards are available in 23 countries and 16 currencies, delivered instantly without fees or minimum order requirements.
Additional brands supported with multi-country and multi-currency delivery include Adidas (22 countries, 12 currencies), Airbnb (17 countries, 9 currencies), Apple (23 countries, 14 currencies), Bitcoin (195 countries, 2 currencies), Decathlon (22 countries, 15 currencies), Foot Locker (11 countries, 6 currencies), H&M (22 countries, 15 currencies), IKEA (27 countries, 17 currencies), Mastercard (140 countries, 5 currencies), Nike (23 countries, 5 currencies), Nintendo (12 countries, 12 currencies), PayPal (170 countries, 5 currencies), Reward Choice (65 countries, 51 currencies), Ticketmaster (16 countries, 9 currencies), Visa (140 countries, 3 currencies), and Xbox (26 countries, 16 currencies).
The Universal Currency Dashboard also assists in delivering regionally preferred rewards in local currency within a single order, accounting for brand availability and preference differences across locations, such as Starbucks, Costa Coffee, or Tim Hortons.
Enhancements have been made to the platform’s bulk order function and API, allowing users to include all necessary brands in any currency within a single bulk upload file, streamlining order tracking and management. The API has also been updated to support on-demand currency conversions seamlessly.
Breanna Sozio, Global Head, Client Success, emphasized NeoCurrency’s client-centric approach, noting that the upgrade reflects their commitment to addressing client needs and use cases through innovation.
NeoCurrency is a US-based fintech platform that provides digital rewards payouts to global brands and B2B program operators across various sectors including promotions, loyalty, employee recognition, market research, and sales incentives. The platform processes millions of rewards annually with a 99.9% uptime, adheres to global privacy-compliant data practices, and employs proprietary fraud-prevention technology. Its catalog includes digital gift cards, prepaid products, and cash-like payout options in over 50 currencies and 140 countries, accessible via a single API integration or the ordering dashboard. NeoCurrency is a member of IGCC, IMA, IMA Europe, GCVA, and IPM.
