Zocks, a privacy-first AI platform designed for financial advisors, has secured $45 million in Series B funding. The round was co-led by Lightspeed Venture Partners and QED Investors, with additional participation from Illuminate Financial and all existing investors, including Motive Partners, Expanse Venture Partners, Entrée Capital, and 14Peaks Capital. This investment brings Zocks’ total funding to $65 million, following a $13.8 million Series A round in March 2025.
The new capital will be used to expand Zocks’ agentic AI capabilities beyond administrative task automation. The platform aims to help advisors identify new planning opportunities across their entire client base and act on them more rapidly by suggesting next steps based on contextual insights. Furthermore, Zocks plans to scale its enterprise capabilities through enhanced integrations, security, and compliance features, enabling firms to leverage agentic AI for deeper understanding of their customers and business operations.
Currently, Zocks saves advisors over 10 hours per week by converting client conversations into structured data. It features two-way integrations across an advisor’s technology stack, including customer relationship management (CRM) tools, financial planning systems, tax software, and portfolio management tools. This comprehensive integration automates complex advisor workflows such as client onboarding, account openings, meeting preparation and follow-ups, and document processing.
By combining conversation data with information from these integrated platforms, Zocks generates new intelligence. This allows advisors to uncover and engage with new business opportunities. For instance, advisors can use Zocks to identify families without college savings plans, clients with unmanaged 401(k)s, or those nearing required minimum distribution (RMD) age. The platform then suggests next-best actions based on past conversations and connected data, allowing advisors to complete the suggested step with a single click.
More than 5,000 financial firms currently utilize Zocks to transform advisor-client conversations into structured data and actionable insights with high accuracy. Enterprise customers include Ameritas, Carson Group, Kestra Financial, and Osaic.
Shannon Spotswood, CEO of RFG Advisory, stated, “Zocks stands apart because they deeply understand both the technology and our profession. They’ve built that expertise into an AI product that solves real problems for advisors and their teams, from eliminating operational bottlenecks to surfacing insights we could not access any other way. With Zocks, our advisors can maximize their time and run a better business without compromising the independence that defines who we are.”
Despite increasing AI adoption in financial services, the industry faces significant challenges, including a projected shortage of 100,000 advisors by 2034. Additionally, while 93% of billion-dollar registered investment advisors (RIAs) prioritize referrals for organic growth, 83% cite a lack of advisor time as a major obstacle to implementing such strategies, according to Cerulli Associates.
Mark Gilbert, CEO and Co-founder of Zocks, commented, “This past year has shown just how fast AI is advancing and, with it, how quickly client expectations are changing. Clients want highly personalized service where advisors are anticipating their needs. Zocks is both a system of work for advisors, and now also a system of insight for advisors and firms. We’re aggregating data and intelligence to identify revenue-producing activities, and to guide advisors to be more personalized and proactive across their entire book.”
Arif Janmohamed, Partner at Lightspeed, noted, “Zocks has demonstrated exceptional velocity since Lightspeed initially led their Seed round in 2024, building a comprehensive AI platform that addresses the full spectrum of advisor workflows. Their product-first culture, native AI architecture, and integration depth give them a clear advantage in capturing a huge market. We’re excited to continue to re-invest and co-lead this latest round.”
Laura Bock, Partner at QED Investors, added, “Zocks isn’t just another AI meeting tool, it’s emerging as the system of work for advisors and agents. We were super impressed by the depth of workflow automation and the ability to operate across core systems, data sources, and compliance environments at enterprise scale. As firms look to scale personalized service and compete on client experience across wealth, banking, and insurance, Zocks will become essential infrastructure.”
