Zip.co, a digital financial services company, has partnered with Nift, a technology company, to offer personalized gift offers to its users after they complete purchases, aiming to enhance the shopping experience and strengthen customer connections.
The new integration allows Zip to provide tailored thank-you gifts to its customers, seamlessly weaving Nift’s offerings into the user experience. After a Zip customer completes a transaction, Nift’s AI-powered platform matches them with relevant gift options based on their personal preferences and interests. Each gift enables the customer to discover and redeem a personalized offer from one of the thousands of leading brands within Nift’s merchant ecosystem. Joe Heck, US CEO at Zip, stated, “We’re focused on giving our customers more than just flexible payments. Adding Nift to our checkout experience helps our customers discover brands that matter to them, while getting extra value from every purchase. It’s another way we’re making their money work harder.”
Elery Pfeffer, founder and CEO of Nift, commented on the collaboration, saying, “Nift was built to help consumer-facing commerce platforms create moments of customer appreciation that feel completely native rather than intrusive. Through this integration, we’re giving Zip’s customers a meaningful thank-you powered by AI that matches them with brands they’ll love, and enabling Zip to tap new ad inventory and revenue without disrupting the customer journey.”
For consumers, the partnership creates opportunities to discover new brands in a rewarding way, fostering positive experiences that drive engagement, loyalty, and lasting connections. For Zip, the initiative enhances the value proposition of its service by providing additional benefits beyond flexible payment options, potentially increasing customer retention and attracting new users.
Zip Co Limited, founded in Australia in 2013, is a digital financial services company offering innovative products. It operates in two core markets: Australia and New Zealand (ANZ) and the United States (US). Zip provides access to point-of-sale credit and digital payment services, connecting millions of customers with its global network of tens of thousands of merchants. In the US, loans through the Zip app and Zip Checkout are originated by WebBank, except for Zip-originated loans in Colorado, Nevada, Massachusetts, and Maryland.
Nift is a technology company that enables consumer platforms to increase revenue, brand sentiment, and loyalty by offering high-value thank-you gifts. The company partners with hundreds of leading businesses, including Cash App, Afterpay, Gopuff, iHeartMedia, Klarna, Match, ParkMobile, and Zip, to provide exclusive gifts. Each month, Nift delivers over 50 million thank-yous for its partners in the US, the UK, and Canada. In 2024, Nift was ranked #109 on the Deloitte Technology Fast 500 list, recognizing its 1,111% revenue growth over the previous three years.
