Zebra Technologies Corporation, a global leader in digitizing and automating workflows, has announced a strategic collaboration with Salesforce to launch their joint “Retail Cloud Point of Sale (POS) on Android” solution at Dreamforce 2025, designed to improve store operations, empower associates, and enhance customer engagement for retailers worldwide.
The new solution integrates Zebra’s Android TC5 series and EM45 series mobile computers with Salesforce’s cloud-based platform, leveraging Google’s Android operating system. This integration aims to provide frontline teams with real-time, location-based data, enabling increased efficiency and productivity in critical tasks. Retail Cloud POS is intended to address challenges such as missed sales, slow store associate training, and inaccurate inventory counts, allowing retailers to make informed decisions and adapt to evolving market demands.
Joe White, Chief Product & Solutions Officer at Zebra Technologies, stated, “Our new collaboration with Salesforce marks an exciting chapter in retail innovation, and the Retail Cloud POS launch is just the beginning of what we’ll achieve together. By integrating Zebra’s intelligent Android-based solutions with Salesforce’s customer platform, we are enabling retailers to better connect with their customers and associates.”
Nitin Mangtani, Senior Vice President and General Manager, Salesforce Commerce and Retail Cloud, commented on the partnership, noting, “In a new era of agentic commerce, we’re bringing together Salesforce’s Retail Cloud POS, Zebra Technologies’ innovative devices, and Google’s Android operating system to empower store associates with cutting-edge tools and smart, AI-powered insights for enhanced productivity. This collaboration creates seamless, unified shopping experiences that will help businesses attract a new generation of shoppers. Retail Cloud POS on Android helps us deliver on our mission of architecting powerful solutions that help retailers connect with their customers and grow revenue.”
This offering is anticipated to be the first of multiple solutions co-created by the two companies as Salesforce seeks to expand its mobile POS solution globally. This expansion will utilize Zebra’s expertise in devices, software, and analytics, which form the basis for intelligent operations for frontline workers. As a market leader in the enterprise-grade Android category, Zebra works with Google to ensure its devices support modern, secure, and connected workflows.
Sean Ginevan, Head of Global Technology Partnerships, Android Enterprise, Google, added, “Our work with Zebra has unlocked new use cases at the intersection of mobile, AI and cloud technologies, enhancing both employee and retail customer experiences. The Retail Cloud POS solution on Android will benefit from the easy deployment and secure management, which helps them gain the insights they need to drive the best outcomes.”
The collaboration between Zebra and Salesforce is set to help retailers achieve greater efficiency, improve collaboration, and offer personalized experiences. This initiative seeks to optimize frontline workflows and streamline retail operations by combining Zebra’s hardware portfolio with Salesforce’s software ecosystem.
A recent study, “Impact of Intelligent Operations” by Zebra in collaboration with Oxford Economics, reported that retailers experienced a 21% improvement in customer satisfaction and achieved up to 1.8 percentage-point increases in revenue and profitability growth through improvements in inventory management workflows. Zebra’s recent acquisition of Elo is also expected to broaden its portfolio and enable future innovation within this collaboration to deliver additional value to joint customers.
