Zap, a UK-based technology and marketing company, has introduced its new payments product, Zap Cashier, designed to provide an integrated payment experience directly within its platform. The new functionality is secured through collaborations with TrueLayer, a European Pay by Bank provider, and DNA Payments, a European independent player in card payments.
Over a quarter of Zap’s clients are currently utilizing the service. The launch addresses a growing demand from end-users and merchants for faster, smoother payment journeys, particularly crucial within the competitive gaming sector that Zap serves. Zap Cashier offers end-users a fully integrated pay-in and pay-out process, removing the need for manual bank transfers. For merchants, the service aims to deliver time and cost efficiencies by reducing administrative tasks due to its full integration with the Zap platform. The service also includes enhanced customer support for Zap’s clients and their users.
Capital Competitions, an early adopter of Zap’s payment solution, has reported positive outcomes. Jamie Jackson, Director at Capital Competitions, stated, “Since moving to Zap our customer feedback has been great. The flow is clear and easy to use. We have noticed a much higher acceptance rate with less payment declines. The interface is simple and easy to use with great reporting tools on revenue received.”
Steven Sefton, Digital Director at Zap, commented, “This is the culmination of over a year’s worth of development to deliver our customers a better player experience. It’s a pleasure to be working with DNA Payments and TrueLayer to deliver better services to platforms and their users alike.”
Mariko Beising, VP Partnerships at TrueLayer, noted, “Pay by Bank is redefining how platforms handle payments. Zap’s move reflects the broader shift we’re seeing: businesses across industries are turning to Pay by Bank to deliver better user experiences and lower payment costs.”
Colin Neil, Head of Corporate at DNA Payments, added, “Simple, unified payments are the foundation of a great user experience and are an absolute necessity across a number of sectors. With our market-leading payment platform and Zap’s drive to deliver the best competition system in the UK, we’re able to deliver a best-in-class experience for site owners and users.” DNA Payments, an omnichannel payments provider, has direct plugins with major eCommerce CMS platforms such as Big Commerce and WooCommerce, contributing to its expertise in online payments that supported the product’s development.
