Xsolla, a global video game commerce company, has announced new features and capabilities for its industry-leading web shop solution. These enhancements are designed to provide mobile game developers with tools to achieve higher margins and increased player engagement across iOS and Android platforms, particularly as the U.
S. market and other regions embrace more open app ecosystems.
The U.
S. is leading a global trend towards more open app ecosystems, with similar developments in the UK, Europe, Japan, and Brazil, all allowing for external payment options. Xsolla’s Web Shop enables studios to capitalize on this shift, expanding monetization opportunities beyond traditional app stores and increasing revenue retention on each transaction.
Key features of the updated plug-in include the Buy Button, which facilitates seamless purchases, allowing developers to retain up to 95% of revenue on iOS and Android transactions within the U.
S. by directing players from inside the game to a one-tap checkout experience. This aims to simplify the purchasing process and maximize developer profits.
To boost player retention and engagement, Xsolla has incorporated features designed to encourage repeat visits and spending. These include adjustable daily rewards that can be launched quickly, privacy-compliant segmentation for targeted offers, and an out-of-the-box insight system offering expert-backed, actionable suggestions. These tools are intended to increase player retention by over 20% and Web Shop revenue by more than 15%.
The Web Shop’s reach can now be extended into trusted channels, fostering incremental revenue and new payer growth. Developers can reuse a single Web Shop catalog across creator, community, and messaging platforms, including Discord. Auto-generated Creator Storefronts enable creators to promote Web Shop offers through their branded pages, driving trackable sales, tips, and fan engagement, while studios benefit from seamless revenue sharing. Discord channels can also function as storefronts, allowing players to purchase currency, bundles, and gifts directly within these community spaces.
An integrated Offerwall provides an avenue to engage a broader audience, including non-paying users. This marketplace enables players to earn in-game rewards by completing quests without leaving the storefront. Early results indicate that the Offerwall increases total Web Shop revenue by 5% and boosts overall payment transactions by 37%, unlocking growth from non-paying segments.
For optimized return on investment, the solution offers broad coverage of mobile measurement partners (MMPs). Integrations with platforms such as AppsFlyer, Adjust, and Singular ensure reliable performance tracking and campaign optimization across various devices and platforms.
Chris Hewish, President at Xsolla, stated, “With this release, we’re not just shipping features, we’re giving mobile studios a complete D2C advantage. As the U.
S. market opens, mobile game developers need a way to keep more of every dollar while engaging players where they already are. Web Shop, Buy Button, and our creator and community extensions are designed to help teams seize this historic moment and scale smarter.” This development comes in the context of recent regulatory changes, such as the April 30, 2025, U.
S. District Court ruling related to open app ecosystems.
With over 700 Web Shops launched globally, Xsolla’s model has demonstrated its effectiveness in enabling direct sales at scale, generating durable revenue streams outside traditional app stores, and providing greater ownership of data and margins. These updates are intended to empower studios of all sizes to launch, learn, and grow more rapidly in the evolving mobile landscape.
Xsolla, headquartered in Los Angeles, California, helps developers fund, distribute, market, and monetize their games. Operating as the merchant of record, Xsolla has assisted over 1,500 game developers in reaching a wider player base and expanding their businesses worldwide.
