Xsolla, a global commerce company for game developers, has announced a new mobile-focused Server-to-Server (S2S) integration with Airbridge, a unified measurement platform, to provide precise, cross-platform performance tracking for mobile game web shop purchases.
The partnership aims to bridge the gap between mobile marketing efforts and purchases made through the Xsolla Web Shop, a direct-to-consumer monetization channel increasingly adopted by developers. As developers expand beyond traditional app stores, tracking the value of off-platform transactions has become critical.
This S2S integration enables developers to view comprehensive campaign performance data, attributing web purchases as in-app events. This functionality reveals accurate Lifetime Value (LTV) and Return on Advertising Spend (ROAS) across all platforms. Purchases made via the Xsolla Web Shop are securely transmitted to Airbridge as server-to-server events, which are then attributed to the correct mobile install source or re-engagement campaign. This process offers a complete view of mobile marketing strategies’ performance, both on and off app stores.
The integration specifically allows developers to track Web Shop purchases as part of the mobile user journey, attribute revenue across user acquisition and re-engagement campaigns, and understand total player LTV from both in-app and web transactions.
Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, stated, “Having powered hundreds of mobile Web Shops, we know developers want clear, actionable data that connects every purchase to their mobile efforts. Our new S2S integration with Airbridge gives teams the precision they need to measure what matters most, true performance across app and web.”
Chris Oh, CEO at Airbridge, commented, “At Airbridge, our mission is to empower marketers with the transparency and tools they need to drive sustainable growth. Through this partnership with Xsolla, we’re connecting the dots between web and mobile data to provide game developers with the complete visibility needed to make smarter, data-driven decisions.”
Xsolla, incorporated and headquartered in Los Angeles, California, is a global commerce company that provides robust tools and services for game developers to launch, grow, and monetize their games. It operates as the merchant of record for over 1,500 game developers worldwide. Airbridge, a unified measurement platform, assists mobile-first companies in accurately measuring performance, optimizing spend, and driving growth by unifying data across channels and platforms.
