Whop, a financial technology company, has introduced Whop Finance, a new suite of financial tools designed for the internet economy, with Whop Treasury as its initial product.
The launch of Whop Finance follows the recent introduction of the Whop Payments Network, which provides access to payment infrastructure for platforms and businesses. Whop Finance aims to expand beyond payment processing to offer a comprehensive financial platform, providing businesses with integrated tools for managing their financial operations.
Steven Schwartz, CEO and Co-Founder of Whop, stated, “Earning, holding, growing, and spending money have historically been fragmented across different systems. With Whop Finance, we’re changing that by building the financial infrastructure for the next generation of internet businesses. Our new Treasury offering is the inflection point: funds held in Whop Treasury don’t sit idle—they generate yield, move seamlessly, and, through our partnership with Tether, are securely held in USDT. Our goal is to help businesses and brands manage their entire financial lifecycle in one place—where every balance is active, liquid, and working by default.”
Whop Treasury enables businesses to generate up to 6% APY on their funds, with real-time accrual and no minimum lockup periods, maintaining full liquidity. Merchants can also allocate funds to strategic assets such as Tether Gold for portfolio diversification. The system is designed around self-custody, with transactions authorized exclusively via biometric passkey. Revenue flows into dedicated treasuries for each business, where it automatically generates yield and remains fully withdrawable. For businesses using the Whop Payments Network, revenue can be configured to transfer automatically into Whop Treasury. Individual users on Whop can also hold USDT and earn yield directly through Whop Finance.
Whop Treasury integrates with several industry partners and infrastructure providers. User funds are held in USDT on Plasma, a blockchain designed for stablecoin transactions. Tether, a strategic investor in Whop, serves as the currency provider, supporting the system with USDT, the world’s largest stablecoin. Wallet infrastructure is built using Tether’s Wallet Development Kit (WDK). Deposits via card and crypto are facilitated by MoonPay. Yield generation is powered by Aave, a lending protocol utilized by institutions including JPMorgan and BlackRock.
Whop Treasury is the first offering in the Whop Finance suite. Future plans include support for additional assets, such as Bitcoin and Ethereum. The long-term vision for Whop is a unified platform where online earnings can be held, grown, and spent without external transfers.
Whop facilitates over $3 billion in annual payouts to users across 144 countries, aiming to provide sustainable income and build a global internet market for creation, connection, and transactions.
