Underdog, a rapidly expanding U.
S. sports company, has announced a partnership with Sportradar Group AG to integrate Bettor Sense, Sportradar’s AI-driven responsible gaming solution designed to identify high-risk players, marking Underdog as the first U.
S.-based operator to adopt this technology. This collaboration aims to bolster Underdog’s commitment to fostering a responsible gaming environment for its customers. The program not only leverages Bettor Sense’s AI technology to detect problem gambling behavior but also provides access to care services from Birches Health, a national leader in evidence-based treatment for gambling disorders. This comprehensive approach is intended to meet evolving expectations for user protection.
Bettor Sense, which was launched in July 2025, is Sportradar’s advanced responsible gaming solution. It enables operators to proactively detect early indicators of gambling-related risk and facilitate personalized interventions. The solution is grounded in behavioral research, offering continuous learning, real-time risk score checks, and clear analysis of player profiles to identify and address risks while ensuring compliance with regulatory standards.
Adam Warrington, Underdog’s VP of Responsible Gaming, stated, “Collaborating with Sportradar to integrate Bettor Sense is another step in Underdog’s proactive approach to enhanced player protection across all entry types. The integration of this leading player protection technology to detect problem play and provide clear resources to those who need it, now including treatment services from the clinicians at Birches Health, is a critical step forward for our players.”
Jim Brown, Head of Integrity Services & Athlete Wellbeing at Sportradar, commented, “We applaud Underdog for taking this meaningful step to not only safeguard, but also to provide resources to players who exhibit potential problem gaming behavior. Sportradar’s expertise and innovative solutions are designed to not only address the needs of our clients but also support a secure and sustainable industry.”
Founded in 2020, Underdog has rapidly grown in the U.
S. sports market, aiming to enhance the sports fan experience. As the sole top-tier sports gaming operator in the country utilizing proprietary technology, Underdog develops engaging products across fantasy sports, licensed sports betting, sports prediction markets, and a growing media network.
Sportradar Group AG, established in 2001 and headquartered in St. Gallen, Switzerland, is a global sports technology company that delivers immersive experiences for fans and bettors. Operating at the intersection of the sports, media, and betting industries, Sportradar partners with organizations such as the ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA, and Bundesliga, covering over a million events annually. The company is also committed to safeguarding sports through its Integrity Services division.
Birches Health specializes in providing clinical treatment for gambling addiction, with services covered by insurance and state funding. Its mission is to deliver accessible and comprehensive care for individuals managing gambling addiction and other behavioral addictions.
