UK Credit Union has announced a partnership with Glia, an AI platform for intelligent banking interactions, to enhance support and financial wellness for its 111,000 members.
This collaboration is designed to strengthen member service and improve frontline agent satisfaction through Glia’s AI technology, allowing the credit union to reallocate savings into community initiatives. As UK Credit Union expands its member base beyond central Kentucky, the Glia AI-powered Interactions platform aims to provide consistent, secure, and equitable service across both digital and voice channels, replicating the personalized experience found in its physical branches.
Glia’s AI platform, designed for financial institutions, automates interactions, supports frontline agent performance, and offers enhanced reporting and insights for leadership. UK Credit Union plans to implement a blend of human and AI member support via online chat and phone calls, freeing up agents to handle more intricate member requests.
Kenneth Barras, Associate Vice President of Member Experience at UK Credit Union, stated, “By automating routine calls with Voice AI that knows our products and speaks like our members do, we expect to reduce live agent call volumes by 40% — time we’ll reinvest in expanding member relationships and providing more personalized financial guidance. This isn’t about replacing human connection — it’s about using technology to enhance and scale the service experience our members know and trust.”
Glia emphasizes its data privacy and safety protocols, ensuring member information is protected and that all responses from AI-powered virtual agents are accurate and approved by UK Credit Union.
Dan Michaeli, CEO and Co-Founder of Glia, commented, “The foundational mission of UK Credit Union is what the credit union movement is all about. We’ve partnered with UK Credit Union not just to transform their service channels, but also to amplify their mission. Our platform provides the intelligence and agility needed to accelerate their purpose-driven growth and invest deeper into their community. We are excited to see UK Credit Union lead the way in showing how technology can reinforce the human element of banking.”
UK Credit Union, established in 1937, serves the University of Kentucky and Central Kentucky, managing over $1.60 billion in total assets. It operates as a full-service financial institution offering checking and savings accounts, various loans (mortgage, auto, commercial), and investment services.
Glia specializes in AI customer interaction solutions for banks and credit unions. Its platform integrates AI and human agents across all interaction channels through its ChannelLess® Architecture, aiming to balance efficiency and customer experience. Glia has been recognized as a Deloitte Technology Fast 500™ company for five consecutive years.
