Two Prime, an SEC-registered investment advisor and institutional lender with approximately $1.75 billion in total assets under management, has announced a $20 million equity investment led by MARA Holdings, Inc. (NASDAQ: MARA). This investment deepens the existing relationship between the two companies and includes additional participation from Susquehanna Crypto.
The investment round formalizes MARA’s equity stake in Two Prime and builds upon its previously announced allocation, which has expanded from 500 BTC to 2,000 BTC, into Two Prime’s institutional yield strategies. This transaction represents a significant growth-stage investment aimed at scaling Two Prime’s institutional offerings. The investment occurs amidst a rising institutional and sovereign interest in digital asset yield strategies, as entities increasingly seek sophisticated capital deployment methods beyond simple asset appreciation. With bitcoin becoming a more common holding on corporate balance sheets, there is a growing demand for trusted, yield-generating infrastructure, a need Two Prime addresses through its focus on security, transparency, and performance.
Alexander Blume, CEO of Two Prime, stated, “As bitcoin becomes an integral part of corporate and sovereign balance sheets, institutions are reevaluating how to deploy it strategically. MARA’s investment signals a broader shift toward active, yield-focused bitcoin strategies that meet institutional standards. This is a long-term alignment around vision, risk management, and innovation.”
Salman Khan, CFO of MARA, commented, “This investment builds on an existing relationship that has delivered strong alignment around risk, transparency, and capital deployment. It reflects our commitment to activating our bitcoin holdings, turning them into more than a passive asset tied to price appreciation. Alongside our participation in Two Prime’s funding round, we have allocated 2,000 BTC to their platform to help generate yield as part of our broader treasury approach. This strategy combines the potential for long-term value appreciation with disciplined efforts to earn returns while carefully managing risk.”
Two Prime’s yield strategies are specifically designed for institutions, emphasizing capital preservation, risk-adjusted returns, and operational transparency. MARA’s investment signifies a larger industry trend toward actively managed digital asset portfolios within disciplined, risk-aware frameworks. Two Prime Lending, the firm’s credit arm, was recently identified as the largest CeFi lender in the United States, according to Galaxy Research’s “The State of Crypto Leverage – Q1 2025” report. As institutional and sovereign players increasingly adopt digital asset infrastructure, the relationship between Two Prime and MARA is indicative of a new approach to strategic treasury management in the crypto sector.
Two Prime, an SEC-Registered Investment Advisor, offers institutional investors intelligent and transparent exposure to bitcoin through bespoke derivatives strategies, serving corporate treasuries, miners, and family offices. Its credit team, Two Prime Lending, is a significant global bitcoin-secured lender. MARA (NASDAQ: MARA) specializes in deploying digital energy technologies to advance global energy systems, transforming excess energy into digital capital to balance grids and accelerate critical infrastructure development. The company also develops technologies to reduce energy demands for high-performance computing applications, including AI.
