Treez, a prominent enterprise commerce platform handling over $5 billion in annual transactions, has introduced Treez Loyalty, a new digital wallet-based customer engagement platform. Developed in collaboration with Sticky Cards, this solution aims to help cannabis retailers drive repeat business and enhance customer engagement by bypassing traditional SMS carrier restrictions and addressing low mobile application adoption rates.
Cannabis retailers face increasing pressure to retain customers amidst rising acquisition costs and limited marketing avenues. Strict industry advertising regulations further complicate efforts, making customer retention a critical lever for growth. The new platform is designed to offer a direct and cost-effective method for building loyalty.
John Yang, CEO and Co-Founder of Treez, stated, “Cannabis retailers have been forced to operate with one hand tied behind their backs when it comes to customer engagement. Treez Loyalty fundamentally changes the game by delivering enterprise marketing capabilities through a friction-free digital wallet experience. Treez Loyalty gives retailers modern tools to compete and grow in an increasingly sophisticated market.”
Treez Loyalty leverages Apple Wallet, Google Wallet, and a Progressive Web App to provide enhanced features. These include a 100 percent message delivery rate through direct push notifications, avoiding SMS restrictions and spam filters. It also offers AI-powered personalization for automated customer segmentation and campaign optimization, aiming to increase customer lifetime value. Adoption is designed to be frictionless, requiring no app download as customers can add loyalty cards via a simple QR scan. The platform is seamlessly integrated with SellTreez POS and Treez Ecommerce, enabling real-time point accrual and redemption across all sales channels.
Pilot programs for Treez Loyalty have demonstrated measurable returns on investment. Retailers have seen a 60-90 percent or greater reduction in marketing communication costs compared to traditional SMS. Push notification opt-in rates with Apple Wallet and Google Wallet reached over 90 percent, significantly higher than the average 25 percent opt-in through typical app notifications. The platform also yielded 3.5 times higher impressions compared to email marketing, with immediate revenue impact attributed to AI-optimized campaign timing and personalization.
This launch reinforces Treez’s position as an enterprise platform for high-volume cannabis retailers. The company continues to expand its integrated suite of solutions, which includes SellTreez Point of Sale (POS), a system with 99.99 percent uptime designed for high-volume, multi-state compliant operations. Treez Ecommerce offers a native e-commerce platform for cannabis, featuring deep POS integration, SEO-optimized storefronts on retailers’ own domains, and an advanced discounts engine. TreezPay is the company’s payment platform, including the TreezPay Gateway for managing multiple payment types and providers, unified reconciliation, and TreezPay OneApp for instant pre-approval. Additionally, Retail Analytics provides a mobile-first business intelligence platform with real-time KPIs, metrics like “Sellable Velocity,” and multi-store dashboards.
Treez Loyalty is scheduled for rollout to select enterprise retailers during the current quarter. It will be available as both a standalone product and as part of Treez’s comprehensive retail platform.
Treez, headquartered in San Francisco, is an enterprise commerce platform for cannabis retail, offering integrated point of sale, e-commerce, payments, and analytics. The company is backed by investors including Long Ridge Equity Partners, Kayne Partners, Synchrony, and Intrinsic.
