Transcend, a provider of data permissioning infrastructure, has announced the expanded availability of its ‘Do Not Train’ and ‘Deep Deletion’ capabilities, aimed at assisting B2B AI vendors in securing enterprise trust, accelerating sales, and ensuring compliance with evolving regulations.
The ‘Do Not Train’ feature provides AI developers and deployers the ability to offer record-level guarantees that customer data will not be utilized for AI training or model development, addressing both contractual obligations and user preferences. Complementing this, Transcend’s ‘Deep Deletion’ enables companies to locate and permanently remove customer data from data systems with verifiable proof of deletion. Together, these controls establish full lifecycle governance for AI companies by preventing non-compliant data from entering model pipelines and facilitating data purging when contractual or regulatory obligations arise.
Evolving regulations, including the GDPR, the EU AI Act, and an increasing number of state privacy and AI laws, govern the use, retention, and deletion of training data. Consequently, vendors are expected to provide not only opt-out mechanisms but also audit-ready proof of deletion.
Ben Brook, Co-Founder and CEO of Transcend, stated, “We’ve seen firsthand that enterprise AI contracts hinge on a vendor’s ability to prove both ‘Do Not Train’ compliance and true data deletion. These capabilities are already helping AI-Native industry leaders land enterprise customers — and now we’re scaling them to power the next wave of responsible AI adoption.”
Unlike manual solutions, Transcend enforces these controls in real time at the data system level, maintaining continuous synchronization between promises and data systems. Transcend’s infrastructure has processed hundreds of millions of consumer choices for companies delivering enterprise-grade AI solutions.
Transcend, founded in 2017 by Ben Brook and Mike Farrell, is based in California’s Bay Area. The company specializes in privacy infrastructure that automates data and consumer preference governance at the systems layer, assisting companies in unlocking AI, personalized experiences, and growth. Transcend offers a unified platform for consent and preference management, privacy requests, AI governance, assessments, and risk mitigation. In 2024, Transcend was recognized on the Deloitte Technology Fast 500™ list, named one of Fast Company’s Most Innovative Companies, and received LegalTech’s Data Solution of the Year award.
