Toast (NYSE: TOST), a digital technology platform for the hospitality industry, has partnered with TGI Fridays to integrate Toast technology across all of its U.
S. locations.
This collaboration will equip TGI Fridays with Toast’s comprehensive POS platform, along with Toast’s Multi-Location Management, Mobile Order & Pay, Toast Go handhelds, and Kitchen Display Systems (KDS). The agreement also includes the option to implement additional Toast offerings such as Catering Pro, Waitlist, and Kiosk in the future.
TGI Fridays selected Toast to enhance operational efficiency and scalability, aiming to leverage advanced restaurant technology. The brand sought a partner that could help its team members concentrate on the distinct hospitality TGI Fridays is known for, utilizing an intuitive, scalable system suitable for its nationwide operations.
Samuel Langley, Vice President of Technology at TGI Fridays, stated, “TGI Fridays has always been about creating a welcoming space for people to come together, and technology has become an increasing part of a feel-good dining experience. Toast provides us with the innovative, intuitive, and scalable tech we need to enhance our guest experience and empower our teams, ensuring that the spirit of TGI Fridays continues to thrive. We look forward to working with Toast as we continue to grow here in the U.
S. and beyond.”
Kelly Esten, Chief Marketing Officer at Toast, commented, “TGI Fridays is an American icon, and this partnership underscores the power of a technology platform built specifically for complex, high-volume hospitality. We look forward to helping TGI Fridays streamline operations with Toast technology so their teams can focus on creating the celebratory experience their guests have come to love, while also helping the brand grow. We are proud to be their technology partner as they embark on this exciting new chapter.”
Toast currently serves hundreds of multi-unit brands, including Caribou Coffee, Choice Hotels, Potbelly Sandwich Shop, Craveworthy Brands, Perkins American Food Co., Nothing Bundt Cakes, Papa Gino’s & D’Angelo, and Costa Vida Fresh Mexican Grill.
