ThetaRay, a provider of Cognitive AI financial crime compliance technology, has launched its Self-Service Rule Builder and Simulator, designed to enhance its transaction monitoring solution and enable compliance teams to independently create, test, and optimize anti-money laundering (AML) rules.
The Self-Service Rule Builder provides a no-code interface for defining complex rule logic, including custom expressions and aggregations, through an intuitive point-and-click workflow. This aims to accelerate responses to evolving risks and regulatory updates by reducing reliance on IT or vendor support. The Self-Service Simulator allows teams to test and analyze the impact of new rules in a secure environment before deployment, without affecting live systems. It supports loading multiple rule versions into separate simulations for analysis alongside AI models, assisting institutions in identifying effective suspicious activity detection strategies.
These new capabilities are part of ThetaRay’s strategy to equip financial institutions with AI-enhanced tools for strengthening compliance and supporting efficient growth. Nitzan Solomon, Senior Vice President of Product at ThetaRay, stated that the tools were designed as “truly self-service,” allowing compliance teams to “manage and adapt their risk strategies independently, with full visibility and auditability,” and “respond faster to evolving threats without sacrificing governance.” The company highlights key benefits, including reducing rule lifecycle times from weeks to hours, enabling tailored risk coverage with no-code customization, providing a safe testing environment, optimizing detection through rule and AI combinations, and facilitating seamless production deployment with built-in governance.
Peter Reynolds, CEO of ThetaRay, commented that the launch represents a “fundamental shift in how compliance teams operate,” putting “control in our customers’ hands, removing operational friction and accelerating their speed and flexibility to adapt to new risks and grow with confidence.” ThetaRay leverages Cognitive AI for financial crime compliance, helping financial institutions identify legitimate customers and flag illicit actors. Its SaaS solutions aim to overcome the limitations of traditional rule-based systems, shorten implementation cycles, and enable risk-aware compliance operations. The company states its technology transforms compliance from a regulatory obligation into a growth driver, allowing institutions to scale faster and expand into new markets. ThetaRay’s solutions are implemented at institutions such as Santander, Clear Bank, Mashreq Bank, Payoneer, Onafriq, and Travelex.
