The Real Brokerage Inc. (NASDAQ: REAX), a technology platform for real estate agents, home buyers, and sellers, has acquired the AI-powered consumer home search portal and related technology assets of Flyhomes. Concurrently, Real made an equity investment in Flyhomes to support its pivot into a wholesale mortgage lender focused on modern home financing solutions.The acquisition is part of Real’s strategy to integrate AI-driven technology to enhance the home buying process and improve the experience for agents and clients. In the coming months, Flyhomes’ consumer portal, which features MLS integrations, real-time market insights, and an intuitive user interface, will be integrated into Real’s forthcoming consumer-facing product, Leo for Clients. This platform is designed to simplify the buying and selling journey for clients and will extend the capabilities of Real’s existing AI-powered assistant for real estate agents, Leo, which currently provides daily support for agents.
Additionally, through its subsidiary One Real Mortgage, Real will offer Flyhomes’ “Buy Before You Sell” financing solutions to its agents and their clients. This offering aims to streamline the transaction process by providing flexible mortgage products.
Tamir Poleg, Chairman and CEO of Real, stated, “By integrating Flyhomes’ consumer technology under the Real umbrella, we are combining real estate innovation to deliver an AI-powered experience for both agents and consumers. We are also pleased to offer Flyhomes’ ‘Buy Before You Sell’ products through One Real Mortgage, providing our agents and their clients more flexibility and control on their path to homeownership. It represents another step in simplifying the real estate transaction.”
Real’s proprietary agent-facing software platform, reZEN, processes over 120,000 transactions annually. The integration of Flyhomes’ consumer platform and its engineering team brings market-tested technology and R&D talent with expertise in real estate to Real, aiming to enhance the client experience.
Pritesh Damani, Chief Technology Officer at Real, commented, “This acquisition enables us to connect agent tools, client experience, and transaction flow within one intelligent ecosystem. With Leo and reZEN already supporting agent operations, we now have the foundation to extend that level of intelligence to buyers and sellers through an intuitive, personalized, and integrated consumer interface.”
Tushar Garg, Co-Founder and CEO of Flyhomes, explained, “We developed the world’s first purpose-built AI home search portal to deliver a smarter home search and research experience. Its performance and the ingenuity of the engineering team have demonstrated the platform’s potential to transform the consumer experience. As we shift our focus to scaling our ‘Buy Before You Sell’ financial products nationwide through the wholesale mortgage channel, we made the strategic decision to transition the portal and the team to an environment conducive to continued growth. Real is positioned to advance this, possessing the vision, agent network, and technology infrastructure to fully realize its potential.”
Both the acquisition and equity investment were funded with existing cash on hand and are not expected to materially impact Real’s financial results.
Real (NASDAQ: REAX) is a real estate experience company that provides essential real estate, mortgage, and closing services with technology to offer an integrated consumer experience. Operating in all 50 states across the U.S. and Canada, Real supports over 27,000 agents who utilize its digital brokerage platform.
