SpendHound, a subsidiary of YipitData, has announced a strategic partnership with Rooled, an outsourced finance firm. The collaboration aims to provide Rooled’s early-stage company clients with enhanced visibility into their software and cloud expenditures, enabling more informed vendor decisions as they grow.
Under the partnership, Rooled will assist clients in implementing SpendHound’s platform. This integration is designed to offer real-time spend data, contract insights, and control over vendor renewals. Clients will also gain access to pricing benchmarks, procurement expertise, and vendor performance intelligence, facilitating the proactive identification of cost-saving opportunities during vendor purchasing or renewal processes.
James Hart, President of YipitData and executive partner of SpendHound, emphasized the long-term impact of early software decisions. “Through our partnership with Rooled, we equip CFOs and controllers with free, actionable data to help their clients get ahead of vendor renewals, advise their clients more strategically on new vendor purchases, and secure competitive pricing to support long-term growth,” Hart stated.
Rooled specializes in providing fractional CFO and controller services to startups, primarily supporting companies from seed through Series B funding rounds. During these growth stages, software and cloud expenditures often increase rapidly and become fragmented across various teams, presenting challenges for finance leaders in maintaining control and effective planning. Integrating SpendHound into Rooled’s clients’ financial operations offers a centralized, data-driven perspective on technology investments from the outset.
Johnnie Walker, Director at Rooled, highlighted the issue of software spend visibility. “Software spend is one of the fastest-growing and least visible cost categories for early-stage companies,” Walker noted. “By partnering with SpendHound, we’re giving our CFOs and controllers a powerful, data-driven way to help clients for free without adding complexity.”
With SpendHound in place, Rooled’s clients can achieve a clearer understanding of how software funds are utilized, benchmark vendor pricing against market data, and confidently scale their technology infrastructure as their businesses evolve. SpendHound, rated as the top SaaS spend management platform on G2, is designed for finance and procurement teams seeking pricing benchmarks, cost savings, and comprehensive visibility across all software purchases. The platform offers instant benchmarks and strategic guidance for over 250,000 vendors, drawing on de-identified vendor intelligence data from more than 1,000 participating companies. This enables procurement teams to leverage real payment data from comparable companies to optimize negotiations and has been shown to reduce software spend by an average of 30%. Notable users include ZoomInfo, Datavant, and Clear. SpendHound was developed by the team behind YipitData and is backed by Carlyle (NASDAQ: CG) and Norwest.
Rooled is recognized as an accounting, fractional-CFO, and tax advisory firm serving high-growth, venture-backed companies. The firm is known for its modern, tech-forward methodology, combining specialized expertise with industry-leading tools to support companies through scaling phases, fundraising efforts, and strategic transformations.
