AURORA, Ill. – Simplify Healthcare, a recognized leader in enterprise software solutions for payers, has announced the launch of Xperience1™, a new AI-powered customer experience platform designed to transform the benefits inquiry process for health plan members, providers, and brokers. This solution aims to deliver clear, real-time, and plain-language responses to complex benefit questions across all channels and user roles. Built on the Simplify Health Cloud™, Xperience1™ unifies the functionalities of the company’s flagship platforms, Service1™ and Experience1™. The platform is engineered to enable payers to streamline and elevate benefits communication throughout the entire member journey, from initial plan shopping and enrollment to ongoing customer service and self-service interactions. Ashish Desai, Executive Vice President and General Manager of Xperience1™ at Simplify Healthcare, stated, “Xperience1™ represents the natural progression of our mission to transform how healthcare consumers understand, navigate, and experience their benefits. It is designed to deliver measurable business impact by significantly reducing call duration, improving first call resolution (FCR), and ensuring clear, consistent, member-friendly communication.” Unlike some generic AI solutions, Xperience1™ is built upon a robust architecture that includes a sophisticated domain-rich data foundation, intelligent content management, an interactive AI framework, and an integrated health literacy model. These capabilities are intended to provide accurate, context-aware, and curated responses, thereby minimizing the risk of misinformation. Mohammed Vaid, CEO and Chief Solution Architect at Simplify Healthcare, added, “With Xperience1™, we are enhancing our capabilities rather than starting anew. We have reimagined two trusted solutions into a single unified platform, fulfilling our commitment to bring clarity to complexity.” Simplify Healthcare, established in 2008, focuses on assisting payers in achieving growth and operational efficiency through its platform-centric approach.