A commissioned Total Economic Impact™ (TEI) study by Forrester Consulting indicates that customers deploying Senzing® entity resolution technology achieved a 226% return on investment (ROI) and a net present value (NPV) of $19.7 million over three years, with payback in less than six months.

The Forrester TEI study, which was based on interviews with four global customers, assessed the potential financial impact of Senzing. Key risk-adjusted benefits identified over three years for the composite organization included a 226% ROI, payback in under six months, a 95% reduction in time for data engineers to add new data sources, a 50% reduction in time for data scientists to develop products incorporating entity resolution, and a 25% reduction in incidents caused by identity mismatches.

Jeff Jonas, Founder and CEO at Senzing, stated, “We believe the Forrester TEI study reinforces what our customers tell us every day — that Senzing not only solves complex data challenges but delivers measurable business value fast.” He added, “To us, this commissioned analysis by Forrester Consulting provides concrete proof points that help organizations make confident investment decisions when choosing entity resolution software.”

In addition to these financial outcomes, the study highlighted several qualitative benefits. These included improved accuracy of AI outputs and analytics, enhanced customer experience through reduced identity mismatches, freed up staff time for higher-value priorities, and high-quality, responsive customer support from Senzing.

Senzing is a provider of real-time AI for entity resolution delivered as an SDK. The company’s technology is designed to connect data across multiple sources to power intelligence, providing accurate and explainable results about people, organizations, and relationships. Senzing draws on 40 years of continuous innovation in entity resolution technology.