Senzing, a developer of industry-leading entity resolution AI, has announced the availability of its Senzing AI for entity resolution in AWS Marketplace, offering organizations a streamlined process to discover, deploy, and manage advanced software solutions within their Amazon Web Services (AWS) environment.
The Senzing SDK operates natively within a customer’s or partner’s AWS infrastructure, ensuring full control over data, privacy, and compliance while delivering real-time entity resolution at scale. This integration aims to accelerate the deployment of real-time or batch entity resolution for AWS users, supporting initiatives such as risk detection, fraud prevention, and Know Your Customer (KYC) processes.
Customers can now procure Senzing through their existing AWS accounts, which aligns entity resolution expenditure with their current AWS consumption and governance frameworks. The SDK allows enterprises and government agencies to create accurate, explainable views of individuals and organizations by connecting records from various internal and external data sources. These resolved views can then be utilized in downstream AI, analytics, investigation, and decision-making systems.
Senzing on AWS supports both conventional deployments using Amazon Elastic Compute Cloud (Amazon EC2) with Amazon Aurora PostgreSQL via Amazon Relational Database Service (Amazon RDS) and serverless patterns. For regulated industries, public agencies, and AI innovators, this approach protects sensitive information while facilitating more accurate AI models.
Jeff Jonas, Founder and CEO at Senzing, stated, “Organizations using AWS can now integrate advanced entity resolution capabilities directly into their mission-critical applications and AI workflows. Our technology provides the critical data matching and entity relationship detection capabilities that enhance data accuracy and unlock business value. Now organizations can deploy Senzing entity resolution with the security, reliability and scalability they have come to expect with AWS.”
Through AWS Marketplace, customers gain access to Senzing with standardized contracts and consolidated billing. This integration is designed to shorten procurement times compared to onboarding a new vendor and helps maintain visibility of entity resolution spending within AWS. AWS Marketplace subscribers can also begin with a free trial, which includes support for 250,000 records, allowing evaluation before scaling to larger deployments. Senzing is currently available in AWS Marketplace.
Senzing is recognized for its real-time AI for entity resolution delivered as an SDK, connecting data across multiple sources to provide accurate and explainable insights about people, organizations, and their relationships. The company’s technology incorporates 40 years of continuous innovation in the field of entity resolution.
