Scratch Financial, a fintech company providing a modern financial services platform for veterinary care, has announced a partnership with LoanPro, a modern lending and credit platform, to integrate advanced portfolio management tools. This strategic alliance is designed to support Scratch’s mission of improving affordability and financial wellbeing within the veterinary industry. By pairing Scratch
’s best-in-class support for borrowers and practices with LoanPro
’s portfolio management capabilities, the partnership aims to streamline operations and enhance the customer experience for Scratch and its partner veterinary practices. The decision to partner with LoanPro followed an evaluation of credit platform providers in the market. John Keatley, founder and CEO at Scratch, commented on the collaboration:
“We are grateful to LoanPro for their partnership through our implementation. We are eager to build on our reputation for outstanding support by giving our teams the best tools available, and we are looking ahead to building on our platform offerings to borrowers with LoanPro. Our analysis of the market proved LoanPro
’s innovation and quality mindset is well aligned with our own.
” LoanPro
’s co-founder and CEO, Rhett Roberts, noted his company
’s origins:
“We started out as lenders. But after struggling with cumbersome, outdated software, we decided to make the investment and create a credit platform that works. Now at the other end of that process, we get the fun experience of providing our platform to companies like Scratch, enabling them to innovate the future of finance.
” Scratch Financial specializes in payment solutions for veterinary care, utilizing technology to facilitate access to essential veterinary services for pet parents and veterinarians. LoanPro is a market-leading modern lending and credit platform that enables lenders to innovate and manage their operations efficiently. Over 600 lenders reportedly use LoanPro for their borrower, agent, and back-office experiences, leveraging its composable architecture for origination, servicing, payments, and collections.