Rithum, a global provider of commerce solutions, has announced the appointment of Mausam Bhatt as Chief Product Officer, effective March 30, 2026. In this role, Bhatt will oversee Rithum’s global product organization, aiming to unify leadership in product development and platform scaling as the company enters its next phase of growth. This appointment underscores Rithum’s ongoing investment in product innovation and its commitment to delivering a more connected, intelligent commerce experience for brands, retailers, and suppliers worldwide.
As Chief Product Officer, Bhatt will be responsible for all product teams and will collaborate with executive leadership to define and execute Rithum’s product strategy. His focus areas will include platform scalability, the integration of AI-driven capabilities, and the delivery of long-term customer value.
Lou Keyes, CEO of Rithum, stated, “Mausam brings exactly the depth of experience we need at this stage of Rithum’s growth. He has spent his career building platforms that serve hundreds of millions of consumers and businesses, and that’s the level of ambition we’re bringing to what we build next. His leadership will be instrumental as we continue to evolve our platform and deliver innovative solutions that help our customers stay competitive and grow.”
Bhatt’s strategic priorities will include accelerating innovation across Rithum’s core commerce, marketplace, and retail media solutions. He will also focus on expanding AI-driven capabilities powered by RithumIQ, which include product content optimization, automated catalog mapping, and predictive insights designed to enhance performance across various channels. Additionally, Bhatt will work to advance intelligent automation in areas such as pricing, inventory management, and fulfillment, assisting brands and retailers in operating more efficiently and at scale.
Bhatt brings extensive experience in building and scaling global digital platforms across commerce, marketplaces, and consumer technology sectors. His most recent role was Chief Product and Technology Officer at Realtor.com, where he led product and engineering efforts, including platform modernization and the adoption of AI-powered capabilities. Earlier in his career, he held senior product leadership positions at Google, where he led commerce initiatives for Google Shopping, and served as Chief Product Officer at RetailMeNot. He was also a member of the senior leadership team at Flipkart, contributing to the platform’s growth to over 75 million users and more than $4 billion in annual revenue.
Mausam Bhatt commented on his new role, saying, “Rithum’s network gives it a unique vantage point into how commerce actually operates across brands, retailers, and partners. Combined with the data that flows through that network, there’s a real opportunity to help customers operate more intelligently and grow efficiently using agentic commerce. I’m excited to build that opportunity alongside the talented team at Rithum.”
Rithum, formerly known as CommerceHub and ChannelAdvisor, provides commerce solutions that support the entire commerce journey, from product listing and discovery to order fulfillment and performance optimization. The company aims to streamline the path to purchase, enabling brands and retailers to operate more efficiently and maximize profitability. Rithum leverages AI-powered automation, unified insights, and seamless integration across commerce and media channels. Its clients include Adidas, Best Buy, B&Q, Draper Tools, The Home Depot, and Zalando. Rithum operates with teams located in the U.
S., U.
K., Ireland, Spain, and Australia.
