A recent study by online savings platform Raisin indicates a growing reliance on artificial intelligence for financial decision-making among U.
S. consumers, with high-income households and younger generations showing the highest rates of adoption.
The Summer Savings Series study, commissioned by Raisin, found that nearly three in ten households earning above $150,000 now utilize AI tools to guide their financial choices. This figure is double the rate observed in households earning less than $75,000, suggesting that early adoption among higher earners could signal a broader market trend toward greater consumer confidence in financial technology.
Cetin Duransoy, CEO of Raisin, commented on the findings, stating, “What’s clear is that people across all demographics are becoming increasingly comfortable with using technology to take better control of their financial lives.” The data revealed several demographic distinctions in AI adoption for financial decisions:
* 29% of households earning above $150,000 use AI, compared with 14.3% of those earning less than $75,000.
* Among generations, 35% of Gen Z and 30% of Millennials use AI, significantly higher than 18% of Gen X and just 6% of Boomers.
* Men are more likely to turn to AI for money matters at 23.6%, compared with 16.8% of women.
Duransoy further explained, “Managing one’s finances can feel complicated — and a clear takeaway from this research is that people of all ages still want financial tools they can trust and actually use.” He noted how Raisin’s platform addresses these needs: “When it comes to savings products, Raisin appeals to both early tech adapters and those who are newer to online tools in their preferences. What we see every day is that, across demographics, people use our platform with ease because it makes finding and opening competitive savings products simple.”
The study also highlighted consumer expectations from financial institutions. Approximately 34% of Americans indicated they would save more if banks developed personal savings plans tailored to their individual goals, and another 34% expressed a greater propensity to save with clearer guidance on which account types best suit their needs. This demand for accessibility and educational support aligns with findings from Raisin’s earlier “Psychology of Savings” report, which found that 73% of consumers desired an easier way to compare savings rates, and 40% perceived switching or opening a new savings account as a hassle.
The research for the Summer Savings Series was conducted in May 2025 by 8acre Perspective, an independent market research firm specializing in financial services. It surveyed a national sample of 1,000 U.
S. consumers. Raisin’s Summer Savings Series aims to examine various savings behaviors against the backdrop of economic anxieties, the rise of AI usage, and evolving generational attitudes towards money. An earlier study in the series, released in August, focused on generational differences in savings culture.
Raisin is an online savings platform that provides a no-fee service connecting savers to competitive rates on CDs and high-yield savings accounts from a network of banks and credit unions across the United States. Operating in 10 global markets and serving over 1 million customers, Raisin has helped savers worldwide earn more than $5 billion in interest.
