QuinStreet, Inc. (NASDAQ: QNST), a performance marketplaces and technologies provider for the financial and home services industries, announced on November 30, 2025, that it entered into a definitive agreement to acquire SIREN GROUP AG d/b/a HomeBuddy, a digital marketplace platform connecting homeowners with home services professionals. The acquisition is valued at a total of $190 million, comprising $115 million in cash at closing and $75 million in post-closing payments distributed equally over four years, subject to certain adjustments.
QuinStreet plans to integrate HomeBuddy into its Modernize Home Services business. This integration is intended to advance Modernize’s mission to support home services professionals from inquiry to install at scale. HomeBuddy is expected to expand the Modernize Home Services platform by introducing exclusive, high-intent leads distributed in an auction format, establishing a new consumer brand with enhanced digital media buying and reach, and growing the client network to over 2,000 enterprise and regional professionals operating in more than 30 high-value trades. Additionally, the acquisition aims to strengthen the foundation for new product and service delivery, including the 360 Finance home improvement finance marketplace.
The home improvement sector reached an estimated $522 billion in consumer spending in 2023, with projections to grow to $615 billion by 2029. This growth is driven by factors such as homeowner personalization, increasing home equity, aging-in-place trends, and adaptations to remote work lifestyles. QuinStreet estimates that home improvement professionals allocate $30 billion to $60 billion annually to marketing. While digital spend within this allocation is growing, it remains underrepresented, with performance marketing seeing accelerated adoption as professionals seek measurable results and engage consumers online.
Nikolai von Loeper, CEO of HomeBuddy, stated that the HomeBuddy team has developed a model that provides exclusive, high-intent homeowner demand at scale. He added that the combination with Modernize extends this capability across a broader platform, merging complementary functionalities to expand access to high-quality opportunities for home services professionals across more channels.
Tim Stevens, COO of QuinStreet, noted that HomeBuddy’s demand-generation capabilities align with QuinStreet’s performance-focused marketing platform, which is expected to strengthen the combined platform’s overall capacity and potential for growth. He indicated that home services professionals would benefit from increased reach and a wider array of data and tools to enhance business operations.
QuinStreet expects to finance a portion of the closing payment through borrowings under a new credit facility, which is anticipated to be established on or prior to the transaction’s closing. The acquisition is contingent upon customary closing conditions, including regulatory approval, and is expected to close in early 2026. For the twelve months ended September 30, 2025, HomeBuddy generated approximately $141 million in revenue. QuinStreet anticipates the acquisition will be accretive to its adjusted EBITDA and EPS, projecting an additional $30 million or more in adjusted EBITDA during the first twelve months post-closing, with further growth anticipated from identified synergies.
Further details regarding the transaction are scheduled to be provided during QuinStreet’s FY2026 Q2 earnings call in February 2026, and in subsequent reports filed with the Securities and Exchange Commission.
