Prove, a digital identity verification provider, has announced a strategic partnership with Hard Rock Bet, its online gaming and sports betting platform, to enhance the user experience by optimizing the signup process and strengthening security measures for players.
Hard Rock Bet will integrate Prove Pre-Fill® to instantly verify player identities and automatically populate sign-up forms with accurate, verified data. This integration is designed to reduce friction in the onboarding process, allowing players to begin playing faster and more securely. The aim is to boost conversion rates and deliver a more engaging player journey from the initial interaction.
Prove’s solution orchestrates identity verification and authentication into a continuous process. Each sign-up is evaluated against Prove’s Global Fraud Policy, which utilizes over a decade of real-time phone reputation and behavioral data. This policy works to detect and block threats such as identity theft, SIM swaps, recycled numbers, and synthetic fraud. The policy is continuously updated to address emerging fraud tactics.
Danny Crook, SVP of Operations at Hard Rock Digital, commented, “Speed, ease of use, and reducing player friction are hallmarks of Hard Rock Bet. Partnering with Prove will better deliver these standards during our onboarding flow, providing an enhanced, streamlined experience.”
Tom Hill, Head of Sports Betting and iGaming at Prove, added, “We’re helping Hard Rock Bet welcome more players, more securely. The Prove Pre-Fill® solution streamlines onboarding and strengthens trust at the same time – ensuring players can get into the action without unnecessary hurdles.”
This collaboration expands Prove’s presence in the online gaming and sports betting sector, while reinforcing Hard Rock Bet’s market position as a digital gaming application for players.
Prove specializes in digital identity solutions, verifying individuals, businesses, and agents in real time without friction. The company serves 19 of the top 20 U.
S. banks and over 1,500 brands globally, including those in banking, fintech, crypto, gaming, commerce, insurance, and healthcare. Its solutions aim to streamline onboarding, prevent fraud, and deliver customer experiences across various channels.
Hard Rock Digital serves as the exclusive interactive gaming and sports betting vehicle for Hard Rock International and is the primary vendor to the Seminole Tribe of Florida for sports betting. Headquartered in Hollywood, Florida, with offices in Austin, Texas, Atlantic City, New Jersey, and Toronto, Ontario, the company focuses on creating gaming and sports betting experiences for fans and mobile gamers.
