Polymarket, the world’s largest prediction market, and Dow Jones, a global provider of news and business information and a division of News Corp, have announced an exclusive partnership. This collaboration will make Polymarket’s real-time prediction market data available across Dow Jones consumer platforms, including The Wall Street Journal, Barron’s, MarketWatch, and Investor’s Business Daily.
The partnership aims to provide audiences with increased visibility into prediction market signals across economic, political, and cultural topics. This offers a new lens for understanding how markets assess probabilities and future outcomes. Polymarket data will be displayed through dedicated data modules on Dow Jones digital properties, including homepage and market-related pages, as well as through select print placements.
As part of the collaboration, Dow Jones plans to introduce new consumer-facing features that incorporate prediction market data, such as a custom earnings calendar highlighting market-implied expectations regarding corporate performance. Additional data-driven experiences are anticipated to launch over time.
Almar Latour, CEO of Dow Jones and Publisher of The Wall Street Journal, stated, “We’re making prediction markets data accessible to our users, because it’s a rapidly growing source of real-time insight into collective beliefs about future events. Our mission is to help people make decisions by offering them reliable news, data and analysis. In partnering with Polymarket, we aim to help consumers better interpret market sentiment and assess risk alongside traditional financial indicators.”
Shayne Coplan, founder and CEO of Polymarket, commented, “The Dow Jones group, including The Wall Street Journal, are setting a new standard for accessible, data-driven information to inform their readers. As Polymarket continues to expand, our prediction market data is increasingly relied upon for reliable, transparent, and accurate information. This partnership combines journalistic insight with real-time market probabilities – including the most-watched business news like public company earnings reports – to create a truly comprehensive news experience for readers.”
Polymarket operates as a platform where traders predict the outcomes of future events. When predictions are correct, traders win, and market prices serve as an indicator of the likelihood of events occurring as traders respond to breaking news in real-time. Institutions, individuals, and media organizations utilize these forecasts to inform news reporting and gain a deeper understanding of future possibilities. Billions of dollars in predictions have been made across various categories including politics, current events, and pop culture.
