Plante Moran, one of the nation’s largest accounting, tax, consulting, and wealth management firms, has enhanced its digital client engagement strategy by adopting the ON24 Intelligent Engagement Platform and its AI-powered Analytics and Content Engine (ACE). This implementation aims to propel audience engagement, improve conversion rates, and scale the firm’s continuing education programs through on-demand, multichannel content.
“At Plante Moran, delivering valuable insights in a personalized, impactful way is core to how we engage our clients,” said Marten VanPelt, Chief Marketing Officer at Plante Moran. “With ON24, we’re transforming our thought leadership into dynamic digital experiences that not only reflect our brand but also meet clients where they are. The platform’s AI-powered capabilities allow us to scale content across channels and create meaningful interactions that extend far beyond a single event.”
Plante Moran currently delivers over 100 webinars each year across 25 branded landing pages, all customized for segmented industry audiences. Since implementing the ON24 solution, the firm has increased its registration-to-attendee rate by 15% and boosted overall engagement by 40%. Additionally, its annual global event experienced a 30% year-over-year increase in attendance, drawing more than 3,000 virtual participants.
David Lee, Chief Marketing Officer at ON24, commented on the collaboration: “Plante Moran’s success highlights the power of leveraging first-party customer engagement data and insights as part of an always-on digital strategy. We are delighted that Plante Moran has been able to successfully utilize the ON24 Intelligent Engagement Platform to scale their digital events, certification, and multichannel experiences to propel reach and engagement and deliver lasting value to their business.”
ON24 is a leading AI-powered, first-party customer engagement technology provider headquartered in San Francisco, with offices globally. The company focuses on helping businesses optimize their go-to-market strategies and drive revenue growth by capturing and acting on engagement insights.
