Payfinia, an independent payment services firm, and Deluxe, a Payments and Data company, have announced a new partnership to expand access to Paze®, a digital wallet and online checkout experience developed by Early Warning Services and offered by U.
S. financial institutions.
This collaboration aims to strengthen the availability of secure, bank-supported digital payments across both issuer and acquirer ecosystems. Payfinia will assist credit unions and community banks in enabling Paze for their cardholders, while Deluxe will empower merchants to accept Paze at checkout.
The partnership also offers a turnkey solution for Independent Software Vendors (ISVs) developing commerce, billing, and vertical market platforms to embed Paze directly into their applications. Through Deluxe’s payment gateway and network, ISVs can integrate a bank-supported digital wallet into their software without the complexities of managing issuer relationships, wallet integrations, or ongoing certification. This approach allows software platforms to provide a modern checkout experience while retaining control over user experience, data flows, and monetization strategies.
Paze offers a fast, secure, and password-free online checkout experience that can be embedded directly into software platforms. By integrating Paze into its payment network and gateway, Deluxe enables ISVs and merchants to accept these digital wallet payments natively within their applications, reducing integration complexity and accelerating time to market. Payfinia complements these capabilities by allowing community financial institutions to activate Paze’s digital wallet services within their online and mobile banking applications for seamless cardholder access.
Keith Riddle, General Manager of Payfinia, stated, “Community financial institutions are prioritizing seamless eCommerce experiences, and their cardholders increasingly expect checkout options that originate within their trusted digital banking environment. Our collaboration with Deluxe strengthens Paze’s presence across both sides of the transaction. As issuers activate Paze for their cardholders, merchants are simultaneously enabled to accept those payments. Together, we are elevating the digital commerce experience to enhance security, expand payment choice, and drive long-term value for financial institutions, merchants, and consumers.”
As a Paze merchant partner, Deluxe enables its merchant base to add Paze alongside existing payment methods, which can help businesses reduce checkout friction, decrease cart abandonment, and improve consumer trust. Brian Mahony, President of Deluxe Merchant Services, commented, “Software platforms are increasingly responsible for how payments are experienced, secured, and monetized. This partnership allows ISVs to embed Paze into their platforms using our payments infrastructure, giving them access to a bank supported digital wallet without taking on additional operational burden. Together with Payfinia, we are enabling software companies to deliver trusted, modern payment experiences at scale.”
For ISVs, this collaboration provides a scalable payments foundation that supports embedded checkout, stronger consumer trust, and long-term platform differentiation. Deluxe, which processes over $2 trillion in annual payment volume, provides solutions to help businesses pay, get paid, and grow. Payfinia Inc. provides community financial institutions with access to and ownership of their instant payment services, including its Instant Payments Xchange (IPX) offering.
