Parafin, a leading embedded financial infrastructure company, and NMI, a global leader in embedded payments infrastructure, have announced a partnership to offer flexible capital solutions to small business merchants through NMI’s extensive reseller network.
The collaboration aims to provide over one million U.
S. merchants with access to financing designed to support business scaling. NMI’s network of 4,000 channel partners, including Independent Sales Organizations (ISOs), PayFacs, and SaaS platforms, can now deliver embedded capital products. These products are intended to enhance partner retention, generate new revenue streams, and deepen engagement with their merchant customers.
Sahill Poddar, co-founder and CEO at Parafin, stated, “With NMI, we are bridging two critical layers of the embedded economy: payments and financing. By bringing these together, we are enabling resellers and ISOs to offer capital as naturally as they offer payment processing.” Parafin, founded in 2020 by Sahill Poddar, Vineet Goel, and Ralph Furman, provides platforms with embedded financial products by managing capital markets, underwriting, servicing, compliance, and customer support complexities. The company has integrated with platforms such as Amazon, Walmart, and DoorDash, facilitating over $16 billion in offers to hundreds of thousands of businesses.
The integration introduces NMI Business Capital, powered by Parafin, to NMI’s modular payment acceptance platform. This provides partners and resellers with a method to offer flexible financing solutions. Partners are able to manage capital programs within NMI’s environment and provide personalized capital offers to their merchants through an integrated experience. The service is currently available to NMI partners and their merchants via the NMI Merchant Portal.
Peter Galvin, Chief Growth Officer at NMI, noted that access to capital is a significant challenge for small and mid-sized businesses. He added, “At NMI, we’re always looking for new ways to help our partners create more value for the merchants they serve. Together with Parafin, we’re making it easy for merchants to access the funding they need directly from the platforms they already use and trust, helping them invest in their growth without the friction of traditional lending.” NMI processes over $440 billion annually, enabling SaaS platforms, ISOs, PayFacs, and banks to integrate payment services.
The partnership intends to create an ecosystem where capital flows efficiently, assisting resellers in strengthening relationships and enabling merchants to invest in growth. All loans offered through this program are issued by Celtic Bank.
