Osaic, Inc., a large provider of wealth management strategies, has named Carefull as its official financial safety partner, making Carefull’s fraud, scam, and family financial protection tools available across Osaic’s entire advisor network. This collaboration aims to equip advisors with advanced resources to protect clients from financial exploitation and enhance multigenerational client relationships.
The partnership supports Osaic’s mission to deliver holistic, client-centered financial guidance, emphasizing the protection of families during key financial moments. By providing access to Carefull’s AI-powered financial safety platform, Osaic seeks to empower its approximately 11,000 financial professionals with new capabilities to guard clients against scams, fraud, and financial errors.
Osaic identified a growing need for enhanced client protection due to the rise of AI-driven fraud, social engineering scams, and challenges in family financial caregiving. Older adults, in particular, face increased exposure to romance scams, phishing attacks, identity theft, and inadvertent financial mistakes, which traditional systems may overlook.
Clayton Chandler, Chief Data and Analytics Officer of Osaic, stated, “Partnering with Carefull aligns with our commitment to helping our financial advisors improve their overall value proposition, protect their clients and boost opportunities for business growth. As scams, financial exploitation and AI-based fraud become increasingly sophisticated, providing advisors with tools that intervene sooner is transformative and enhances the lives and legacies of their clients.”
Carefull’s platform offers 24/7 account monitoring, alerts, behavioral monitoring, and collaborative family tools, designed to turn potential financial threats into opportunities for deeper client engagement. It also includes features such as LegacyKit and a Trusted Contacts system, which assist advisors in connecting with heirs and providing value beyond portfolio management.
Todd Rovak, Co-CEO of Carefull, commented, “Financial safety is no longer optional, it’s fundamental to modern wealth management and financial planning. Together, we’re protecting older adults, engaging the next generation, strengthening legacies and ensuring advisors can support clients through the moments that matter most.”
The integration reinforces Osaic’s “Moments That Matter” campaign by enabling advisors to support clients through significant life events, from the first detection of suspicious activity to assisting families with caregiving responsibilities. With more than $124 trillion in wealth projected to transfer by 2048, Carefull’s tools aim to build long-term family continuity.
Chandler added, “Carefull’s approach stood out because it delivers oversight without overreach. Its AI doesn’t just look at transactions—it understands the behavioral patterns that define a client’s financial life. That’s the kind of intelligence needed to support families at every stage.”
